Amazon Prime Video is not the same as Amazon Prime and Amazon Prime has nowhere near 62% (since 101m is less than 1/3 of the US population). If we're talking "h

Amazon Prime Video is not the same as Amazon Prime and Amazon Prime has nowhere near 62% (since 101m is less than 1/3 of the US population). If we're talking "households", that doesn't pan out either since the average US household has 2.6 people, right now. I would be willing to say these numbers aren't concrete, but they are closer to the ballpark of reality than a 62% market penetration when I can ask all my coworkers at a well-known company and 25% have Amazon Prime...and these are people with disposable income that allows for it as opposed to people working out of an airport in Minnesota.