In theory by accepting and graduating students on merit, who then become successful and donate back to their institutions. Not by using their tax exempt status

In theory by accepting and graduating students on merit, who then become successful and donate back to their institutions. Not by using their tax exempt status to solicit beneficial tax deductions from the rich in exchange for accepting their children who otherwise wouldn't be accepted. It should be illegal for any school that is either: a) tax exempt; or b) a state institution to admit a student in exchange for money.