The truth is though, if you make user focused B2B software, it likely won't do well. I worked on a product recently where we built a new stripped down mobile v

The truth is though, if you make user focused B2B software, it likely won't do well. I worked on a product recently where we built a new stripped down mobile version of our enterprise software that was extremely easy to use for the average user, but had minimal functionality for management. Our manager users have never been big adopters of our mobile software, because they spend most of their time looking at large reports that don't work well on mobile, so we figured this was a safe strategy, at least for the initial launch. However, we saw extremely low adoption, because managers would try the app, see that the minimal amount of features for them, and then they wouldn't recommend it for the rest of our users. We refocused to adding features for management, and we started to see much larger adoption by the average user. Selling user focused software to the someone who isn't the main user will always be an uphill battle. The companies that have had the most success are those like Slack that are able to get into the organization without the buyers approval first.