5 ms·

China’s brand equity is quickly sinking.

by sunkenvicar 7y ago

mikelyons 7y ago
For those who are ignorant, what was the brand's value prop before?
- sjg007 7y ago
  Money... they want the Chinese to consume NBA content, merchandise and possibly extend the league.
  - yellowapple 7y ago
    > and possibly extend the league So much for NBA. (I mean, I guess it ain't unprecedented, given that there are Canadian teams in the NBA, but at least Canada and the US are close geographically and culturally, while China is neither, last I checked)
    - unholythree 7y ago
      As an aside, I recently learned that the N in NHL would have originally been Canada. https://en.m.wikipedia.org/wiki/National_Hockey_League https://en.m.wikipedia.org/wiki/National_Hockey_League In retrospect it makes a lot of sense; but I guess in my subconsciously Americentrist way the thought never occurred to me.
    - dagw 7y ago
      They're probably planning to set up a Chinese NBA league that isn't directly part of the main NBA league. The NFL did that in Europe for while for example. A bunch of teams in Europe competed against each other in their own league for their own cup (The World Bowl), all separate from the 'real' NFL, but all under the NFL banner and with NFL backing.
- mr_toad 7y ago
  Up to about ten years ago, the Chinese government was generally viewed as becoming more liberal, progressive and open. Under the current regime, the opinion of most western commentators has gone the other way.
  - seanmcdirmid 7y ago
    11 years ago actually, and that was mainly just for the 2008 Olympics, they quickly retreated after the games. The backpedaling definitely started under Hu even if Xi accelerated it. But there is hope: another Olympics is happening in 2022, they might restart another charm campaign so that isn’t a disaster.
    - philwelch 7y ago
      Shades of 1936.
  - CapricornNoble 7y ago
    >>>Up to about ten years ago, the Chinese government was generally viewed as becoming more liberal, progressive and open. Here's a few articles from what I guess would be contrarian authors then. [1][2] Personally I always thought the idea that China would becoming progressively democratic to be deluded. There are enough examples of well-managed authoritarian capitalism producing good results in Asia for the Chinese to not change course, to say nothing of the inherent greed of the Princelings who directly benefit from their positions of power. [1]https://web.archive.org/web/20180918212727/http://www.aei.org/publication/chinas-stubborn-anti-democracy/ https://web.archive.org/web/20180918212727/http://www.aei.or... [2]https://www.cfr.org/backgrounder/chinas-slow-road-democracy https://www.cfr.org/backgrounder/chinas-slow-road-democracy

China’s brand equity is quickly sinking.

mikelyons 7y ago

For those who are ignorant, what was the brand's value prop before?

sjg007 7y ago
Money... they want the Chinese to consume NBA content, merchandise and possibly extend the league.
- yellowapple 7y ago
  > and possibly extend the league So much for NBA. (I mean, I guess it ain't unprecedented, given that there are Canadian teams in the NBA, but at least Canada and the US are close geographically and culturally, while China is neither, last I checked)
  - unholythree 7y ago
    As an aside, I recently learned that the N in NHL would have originally been Canada. https://en.m.wikipedia.org/wiki/National_Hockey_League https://en.m.wikipedia.org/wiki/National_Hockey_League In retrospect it makes a lot of sense; but I guess in my subconsciously Americentrist way the thought never occurred to me.
  - dagw 7y ago
    They're probably planning to set up a Chinese NBA league that isn't directly part of the main NBA league. The NFL did that in Europe for while for example. A bunch of teams in Europe competed against each other in their own league for their own cup (The World Bowl), all separate from the 'real' NFL, but all under the NFL banner and with NFL backing.
mr_toad 7y ago
Up to about ten years ago, the Chinese government was generally viewed as becoming more liberal, progressive and open. Under the current regime, the opinion of most western commentators has gone the other way.
- seanmcdirmid 7y ago
  11 years ago actually, and that was mainly just for the 2008 Olympics, they quickly retreated after the games. The backpedaling definitely started under Hu even if Xi accelerated it. But there is hope: another Olympics is happening in 2022, they might restart another charm campaign so that isn’t a disaster.
  - philwelch 7y ago
    Shades of 1936.
- CapricornNoble 7y ago
  >>>Up to about ten years ago, the Chinese government was generally viewed as becoming more liberal, progressive and open. Here's a few articles from what I guess would be contrarian authors then. [1][2] Personally I always thought the idea that China would becoming progressively democratic to be deluded. There are enough examples of well-managed authoritarian capitalism producing good results in Asia for the Chinese to not change course, to say nothing of the inherent greed of the Princelings who directly benefit from their positions of power. [1]https://web.archive.org/web/20180918212727/http://www.aei.org/publication/chinas-stubborn-anti-democracy/ https://web.archive.org/web/20180918212727/http://www.aei.or... [2]https://www.cfr.org/backgrounder/chinas-slow-road-democracy https://www.cfr.org/backgrounder/chinas-slow-road-democracy