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Because McDonald's can hide profits in other items. The $0.99 burger is a loss leader to get you to buy the $1.00 soft drink. Soft drinks are have incredibly h
by joezydeco 7y ago
Because McDonald's can hide profits in other items.
The $0.99 burger is a loss leader to get you to buy the $1.00 soft drink. Soft drinks are have incredibly high margins.
- jacquesm 7y agoI suspect the $0.99 burger still isn't a loss leader.
- scarface74 7y agoThat’s still not the point. McDonalds tells you on the menu how much everything costs.