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>Since then H&M has caught on like wildfire taking over the market Forever 21 once had. They do a lot of the same, but their clothes are even cheaper (why?) and
by cerebellum42 7y ago
>Since then H&M has caught on like wildfire taking over the market Forever 21 once had. They do a lot of the same, but their clothes are even cheaper (why?) and in my current wardrobe my favorite clothes have come from H&M. I'm afraid the same fate will come to H&M that has come to Forever 21. Or maybe H&M will learn from F21's mistakes. Only time will tell.
That's a rather weird characterization in my opinion... H&M stores in roughly their current form have been around a lot longer than Forever 21. H&M is also 4-5 times the size of Forever 21 by revenue.
- eyko 7y agoPerhaps they're talking about the US market? In Europe, H&M has been big for as long as I can remember (since the late 1990s, which is when I started shopping for clothes).
- dehrmann 7y agoI mean, they're European, and all.
- samstave 7y agoH&M revolutionized the fashion cycle. In a not good way. Watch this https://www.imdb.com/title/tt3162938/ https://www.imdb.com/title/tt3162938/
- proverbialbunny 7y ago>That's a rather weird characterization in my opinion... H&M stores in roughly their current form have been around a lot longer than Forever 21. H&M is also 4-5 times the size of Forever 21 by revenue. My apologies. Faulty assumption on my part.
- seanmcdirmid 7y agoH&M is very European (Swedish), I think they’ve only been in the states for less than a decade. I’m more of a C&A person myself, H&M always struck me as too urban (in Switzerland at least).
- skinnymuch 7y agoI’m not sure how long H&M has had a solid foothold in the US. At most 15 years, but possibly your estimate. They have had more stores than Forever 21 in the US for a few years now though.