Former CTO of a multi-mllion user dating app. I am certain Match will claim plausible deniability here, the reality is such an argument would be a total farce.

Former CTO of a multi-mllion user dating app. I am certain Match will claim plausible deniability here, the reality is such an argument would be a total farce. While spam prevention is technically not a "solved" problem, simple and clever techniques in addition to shadow-banning go a long way. Once an account has sufficient activity, which for spammers takes anywhere from 30s - 4hr, even modest systems can confidently identify the vast majority. A company like Match that has conglomerated other upstarts in the space surely has spammer identification systems far in excess of smaller apps. Yet somehow those competing apps often cite account authenticity as an advantage over Match. The Ashley Madison scandal exposed this business tactic. Match clearly followed suit and has been just-subtle-enough to evade legal action until now.