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Great point! Sort of like the club line. If you run a dance club you want a line of people out front to show that place is hopping.
by cloudmanic 7y ago
Great point! Sort of like the club line. If you run a dance club you want a line of people out front to show that place is hopping.
- seanmcdirmid 7y agoAlso hire some luxury/super cars to park out front (this actually happens in china).
- beamatronic 7y agoThat happens in San Jose also! (Santana Row)
- rainyMammoth 7y agoSantana Row is fascinating. It looks to me like it was manufactured to please the "traditional" rich crowd. The people going there are very distinct than the typical engineers of Silicon Valley. That's why the trick of parking a nice car on a street wouldn't work in SF, Palo Alto or Mountain View.
- seanmcdirmid 7y agoThere isn’t a lot of traditional rich in San Jose, they mostly hang in Atherton through Palo Alto, and then in the city and north bay. Santana row attracts (or did 15 years ago) a lot of Chinese and Indians, but they are mostly new rich.
- wingerlang 7y agoIn Thailand they have supercar/superbike parkings outside malls.
- dewey 7y agoThat's what corner stores in Berlin do, it's mostly related to their not-so-stealthy money laundering activities though.
- guptaneil 7y agoNutella Cafe tried to pull the same thing when they opened their first location in Chicago, and would stop taking orders until the line built up out the door again. I'm guessing the strategy (rightfully) backfired, as the cafe looks generally empty these days. Lines are great for hype, but don't try to artificially create them at the cost of customer experience.
- kevindong 7y agoI was interning in Chicago when they first opened. I remember looking at the menu and it was so thoroughly boring (i.e. normal bakery/diner goods, but made with Nutella) that I didn't even consider going there. It always blew my mind how long the line was when I walked by. It had to be just tourists who were willing to wait in that long of a line just for the novelty of being able to say they've been inside an official, Nutella-branded store.
- ghostbrainalpha 7y agoFormer VIP host here. The club line isn't really for advertising. Paying people to stand in lines at clubs hasn't been an effective strategy since the 80's maybe. Now the line is a (punishment + holding cell) for dudes who have to buy their way out of the line by opting for bottle service. Ideally for the club it moves just fast enough that the patrons in line don't give up and go somewhere else.
- Zenbit_UX 7y agoAre you saying at any point in time someone in line can indicate to the bouncer they will buy bottle service and enter immediately? That sounds highly improbable... Clubs in my city don't pay people to stand in line either, you either reserve your group in the guest book or didn't and are waiting longer for an "opening". Some clubs are at legal capacity and a line builds up but mostly they frisk everyone and ask for ID which takes a while and causes a line to form, which also benefits the club as a sort of popularity advertisement to others on the street.
- ghostbrainalpha 7y agoYes that is what I am saying. No one waits in line outside when they could be inside spending thousands of dollars. The line is for low value customers only.