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Where it's possible, I'll always invest in product and engineering over marketing (specifically external ad spend). The Tumblr acquisition is a good example of
by photomatt 7y ago
Where it's possible, I'll always invest in product and engineering over marketing (specifically external ad spend). The Tumblr acquisition is a good example of that, we actually scaled back WP.com marketing in anticipation of that to give more room to bring on Tumblr's entire 200ish-person team. 90%+ of our growth is organic, and that percentage is going up.
- Johnyma22 7y agoSensible and pragmatic. How dare you be a valley CEO with such an attitude? ;) /s Also, congrats on the raise! *Coughs in IPO...
- buboard 7y agoIs he in the valley?
- csomar 7y agoAutomattic is fully remote, so it doesn't matter if he's in the Valley. They are not in the Valley.
- josephjrobison 7y agoValley state of mind, though.
- gk1 7y agoTranslation: We're actually doing well, but you only hear about Wix and others because they spend more money on advertising than we do.
- whalesalad 7y agoI see a lot of WP ads lately so perhaps I’m just being targeted.
- jakoblorz 7y ago300m in pure ads incoming
- ksec 7y agoI wish I could stop having Wix ads on youtube, I have seen it like 500 times already. While Squarespace is on all the information channel as sponsors. I have yet to see a single ads on Wordpress. Not necessarily a bad thing, but now whenever I think of doing a simple website my brains clicks on Wix or SqaureSpace instead of thinking about Wordpress.com
- davidjnelson 7y agoYoutube premium removes video ads. Plus you can skip the product placement ads if you want.
- notatoad 7y ago(only if you live in countries where youtube premium is offered)
- plehoux 7y ago"I'll always invest in product and engineering over marketing" This is an often overlooked strategy from small to to big businesses, but one that pays off long term. We're a 3 people SASS having the same philosophy, and it's starting to pays off (we're 100% organic :)). Nice to hear Wordpress has the same.
- vachi 7y agohi Matt :))) congrats!!!
- burnte 7y agoIf you ever have offices in Atlanta, let me know, I'd love to apply. :)
- gibrown 7y agoWe don't have offices. 100% distributed. You should apply: https://automattic.com/work-with-us/ https://automattic.com/work-with-us/