I knew the concept but didn't knew the name of it it's positional scarcity So it's basically, like they say in the article "“pay to get a better place in line”

I knew the concept but didn't knew the name of it it's positional scarcity So it's basically, like they say in the article "“pay to get a better place in line”" It's the most common behaviour in the marketing world and that's why I hate PPC and love SEO in PPC the more you pay, the more you will appear high in the ads when someone is look for search term related to your niche In SEO, you need to earn your place. Ofcourse companies often use a spend a lot of money on SEO but because the way google built their algorithm, if you write high quality content in the right way you can earn your place without paying a dime