I’m inclined to agree with you about Apple Music and Spotify. Most of the Sherlocked apps become core features of iOS and watchOS, so I don’t know if a publishe

I’m inclined to agree with you about Apple Music and Spotify. Most of the Sherlocked apps become core features of iOS and watchOS, so I don’t know if a publisher/platform split would make a difference. These third party apps would need to be protected by a mandatory OS feature freeze, which seems unlikely. Microsoft’s iOS apps also use good ideas from smaller third party apps, especially Outlook and OneNote. Since Apple made macOS and iWork free, and done the same on iOS, with no ulterior goal to eventually sell higher priced office software or operating systems, it isn’t analogous to Windows and Office, though customers should certainly maintain demand for that not to change.