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You can't actually measure deliverability with dmarc reports. They will only tell you the portion of emails that are bounced, but they don't differentiate betwe
by baobabKoodaa 7y ago
You can't actually measure deliverability with dmarc reports. They will only tell you the portion of emails that are bounced, but they don't differentiate between email in inbox and email in spam folder.
- dwd 7y agoWrong word - delivery rather than deliverability. You just want to know about the SPF and DKIM fails. Last thing you need someone on a self-hosted email server is running EDM campaigns.
- emailgreps 7y agoSPF and DKIM are best practices to get delivered to the inbox and DMARC reports are the richest source of aggregate email authentication performance results.
- emailgreps 7y agoHowever, you are correct, DMARC reports will not provide the disposition of an email getting delivered to the inbox or spam folder. The report is generated based upon the transaction at the MTA level before the message is handed off for delivery.