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I wonder if Google has unintentionally created a self-reinforcing feedback loop where potential customers don’t trust the products will be supported for more th

I wonder if Google has unintentionally created a self-reinforcing feedback loop where potential customers don’t trust the products will be supported for more than 24 months which leads to limited adoption which in turn leads to the products being canceled before 24 months. Pair that with other HN comments that have described a situation where it’s easier to get promoted from launching a product vs maintaining an existing product. I understand the startup-like culture where they are looking for huge successes but I think they abandon these products before they’ve had enough time or exposure.

pbreit 7y ago
Doubt it. This never made much sense as a Google offering. Very strong players in this category offering more complete solutions. Not obvious what Google brings here.
- joedevon 7y ago
  It was the best product we tried. We literally discussed internally will they drop support and thought they would keep it. The feedback loop grows.
  - aaronharnly 7y ago
    We didn’t sign up because we’d just launched another system, but I really really liked it in the demo. We’ve ended up building homegrown GSuite + Google Script + Zapier automation tooling to approximate some of the workflows, because GSuite is such a natural place to do so many of the recruiting and interviewing tasks. I’m genuinely surprised to see this go away.
smt88 7y ago
After the Hangouts/Allo/Duo debacle, I've done exactly this. I'll never put time into a new Google product again. My projects don't use G Suites or Cloud, either. I can't be the only one.
- manigandham 7y ago
  G Suite and Google Cloud are very different. GSuite is the enterprise version of the consumer apps which have billions of users so it's not going anywhere. Google Cloud has potential to meet or exceed adtech revenue and has some very big commercial customers. It's these smaller apps that suffer because $400/month isn't enough to make a difference at Google scale. They do have a mandate to keep innovating but it's a strange cycle where the company produces some great software and then abandons it due to lack of success, because it's already too successful.
  - Jasper_ 7y ago
    > G Suite and Google Cloud are very different. GSuite is the enterprise version of the consumer apps which have billions of users so it's not going anywhere. Hire was a G Suite app.
    - manigandham 7y ago
      It integrate into G-Suite but Hire is a separate application with its own subscription. I think it's clear that the G-Suite core services (email, calendar, productivity) are not going to be shutdown.
      - zonidjan 7y ago
        Until you realize that Hangouts is a core service which is being shutdown.
        vel0city 7y ago
        Hangouts Meet (the core Google Suite version) isn't being shut down and is already pretty separate from the classic Google Hangouts in many ways.
  - robinwassen 7y ago
    Google Cloud as a package is different. But since I started to use GCP 2012 a number of services has been left to die by abandonement. Most of the times you get a clear migration path to a new service, but sometimes you dont such as when they kill the devserver for appengine standard in go 1.12 without giving a proper migration strategy. Everyone I know dread when they decide to deprecate go 1.11 support.
thanatos_dem 7y ago
Yeah, killing inbox moved me away from google for mail entirely, and after that the dominos started falling. The only google product I use regularly at this point is YouTube, which I pay for to avoid ads.
- ravenstine 7y ago
  IMO, YouTube is their only killer product at this point. Runner up might be Maps, which I occasionally use for Street View, but I've been able to get away with MapQuest most of the time for directions. Otherwise, I've completely replaced everything in the Google ecosystem and have been very happy. Sure, Google's got all the algorithms, but that's not something I want in the first place.
bigiain 7y ago
100% yes. If it's not ad sales or search - I don't trust Google enough to base long term projects on it. _Maybe_ add gmail to that, perhaps. Possibly Suite (since at least they charge for it). For me at least, Google Cloud is still not quite emerged from "interesting, but not sure it'll be around long term yet" status. I'll use it as part of a multicloud architecture, or for prototypes/short-term projects. But I haven't yet been able to convince myself to recommend jumping both feet into a GoogleCloud-specific project architecture - in the same way I happily recommend/design/deploy AWS-specific projects all the time.
- adventured 7y ago
  YouTube is of course obviously safe. Google Cloud as a whole is also safe. It's the individual given products you have to worry about disappearing. It's already a very large business. Even in third place it's going to be at least a $15-$20 billion business over time. They're not shutting that down. https://www.businessinsider.com/google-cloud-arr-earnings-8-billion-2019-7 https://www.businessinsider.com/google-cloud-arr-earnings-8-...
  - iamsb 7y ago
    Given the speed with which youtube is demonetizing people or outright banning them, not sure how much longer it will sustain though.
    - bigiain 7y ago
      To be fair though, it's validly arguable that at least some of the people and content they're demonetising and banning are the very far end of the trashfire bellcurve, and that YouTube is nett better without them.
    - dillondoyle 7y ago
      This argument doesn't hold weight for me. Google demonetizes because advertisers don't want their ads on that content - and that is true no matter what platform.
chillfox 7y ago
These days I learn of most "new" Google products from the shutdown notice posted here on Hacker News. Also if there is a Google product that does something I need then I will almost always pick a worse alternative because I don't want to deal with the hassle of moving when Google eventually shuts down their thing.
- dkersten 7y ago
  Yep, I’ve never heard of Google Hire before now!
dmix 7y ago
It takes most startups years to really perfect an idea. But that’s not really the problem here, they bought it as a proven idea and said it was successful and being used. it seems they just don’t see it as a business that boosts their bottom line enough when they could be using the same talent elsewhere in the firm. Opportunity costs etc. Maybe they don’t like being #5 best product in the category or something. The constant churn of companies getting acquired by Google continually justifies the anger on HN after a Google acquisition of their favourite products IMO, there’s a high probability they’ll shut it down even when Google claims they want to continue the business and even if it’s successful by a lot of other business’s standards. $380 million they paid is no acquihire.
- jldugger 7y ago
  > $380 million they paid is no acquihire. So, they're just shovelling the money into a furnace? Or perhaps you just mean that Google buying the company a member of the board founded isn't arms-length enough to justify the term, and this falls into some form of theft or bribery?
nine_k 7y ago
This is quite strange behavior for a company with colossal cash coffers. They could keep up a project like that alive for years, just to keep loyal users content. The fact that they are not doing things like that, repeatedly, is a bad sign for me. Well, at least they seem to keep search, maps, and gmail around for some time, because these obviously generate money for their main line of business, advertising.
cjblomqvist 7y ago
And this is way Clayton Christensen's theory if disruption (innovator's dilemma etc) for so famous. The grit needed to resist this type of behavior is massive in big companies.

pbreit 7y ago

Doubt it. This never made much sense as a Google offering. Very strong players in this category offering more complete solutions. Not obvious what Google brings here.

joedevon 7y ago
It was the best product we tried. We literally discussed internally will they drop support and thought they would keep it. The feedback loop grows.
- aaronharnly 7y ago
  We didn’t sign up because we’d just launched another system, but I really really liked it in the demo. We’ve ended up building homegrown GSuite + Google Script + Zapier automation tooling to approximate some of the workflows, because GSuite is such a natural place to do so many of the recruiting and interviewing tasks. I’m genuinely surprised to see this go away.

smt88 7y ago

After the Hangouts/Allo/Duo debacle, I've done exactly this. I'll never put time into a new Google product again. My projects don't use G Suites or Cloud, either. I can't be the only one.

manigandham 7y ago
G Suite and Google Cloud are very different. GSuite is the enterprise version of the consumer apps which have billions of users so it's not going anywhere. Google Cloud has potential to meet or exceed adtech revenue and has some very big commercial customers. It's these smaller apps that suffer because $400/month isn't enough to make a difference at Google scale. They do have a mandate to keep innovating but it's a strange cycle where the company produces some great software and then abandons it due to lack of success, because it's already too successful.
- Jasper_ 7y ago
  > G Suite and Google Cloud are very different. GSuite is the enterprise version of the consumer apps which have billions of users so it's not going anywhere. Hire was a G Suite app.
  - manigandham 7y ago
    It integrate into G-Suite but Hire is a separate application with its own subscription. I think it's clear that the G-Suite core services (email, calendar, productivity) are not going to be shutdown.
    - zonidjan 7y ago
      Until you realize that Hangouts is a core service which is being shutdown.
      - vel0city 7y ago
        Hangouts Meet (the core Google Suite version) isn't being shut down and is already pretty separate from the classic Google Hangouts in many ways.
- robinwassen 7y ago
  Google Cloud as a package is different. But since I started to use GCP 2012 a number of services has been left to die by abandonement. Most of the times you get a clear migration path to a new service, but sometimes you dont such as when they kill the devserver for appengine standard in go 1.12 without giving a proper migration strategy. Everyone I know dread when they decide to deprecate go 1.11 support.

thanatos_dem 7y ago

Yeah, killing inbox moved me away from google for mail entirely, and after that the dominos started falling. The only google product I use regularly at this point is YouTube, which I pay for to avoid ads.

ravenstine 7y ago
IMO, YouTube is their only killer product at this point. Runner up might be Maps, which I occasionally use for Street View, but I've been able to get away with MapQuest most of the time for directions. Otherwise, I've completely replaced everything in the Google ecosystem and have been very happy. Sure, Google's got all the algorithms, but that's not something I want in the first place.

bigiain 7y ago

100% yes. If it's not ad sales or search - I don't trust Google enough to base long term projects on it. _Maybe_ add gmail to that, perhaps. Possibly Suite (since at least they charge for it). For me at least, Google Cloud is still not quite emerged from "interesting, but not sure it'll be around long term yet" status. I'll use it as part of a multicloud architecture, or for prototypes/short-term projects. But I haven't yet been able to convince myself to recommend jumping both feet into a GoogleCloud-specific project architecture - in the same way I happily recommend/design/deploy AWS-specific projects all the time.

adventured 7y ago
YouTube is of course obviously safe. Google Cloud as a whole is also safe. It's the individual given products you have to worry about disappearing. It's already a very large business. Even in third place it's going to be at least a $15-$20 billion business over time. They're not shutting that down. https://www.businessinsider.com/google-cloud-arr-earnings-8-billion-2019-7 https://www.businessinsider.com/google-cloud-arr-earnings-8-...
- iamsb 7y ago
  Given the speed with which youtube is demonetizing people or outright banning them, not sure how much longer it will sustain though.
  - bigiain 7y ago
    To be fair though, it's validly arguable that at least some of the people and content they're demonetising and banning are the very far end of the trashfire bellcurve, and that YouTube is nett better without them.
  - dillondoyle 7y ago
    This argument doesn't hold weight for me. Google demonetizes because advertisers don't want their ads on that content - and that is true no matter what platform.

chillfox 7y ago

These days I learn of most "new" Google products from the shutdown notice posted here on Hacker News. Also if there is a Google product that does something I need then I will almost always pick a worse alternative because I don't want to deal with the hassle of moving when Google eventually shuts down their thing.

dkersten 7y ago
Yep, I’ve never heard of Google Hire before now!

dmix 7y ago

It takes most startups years to really perfect an idea. But that’s not really the problem here, they bought it as a proven idea and said it was successful and being used. it seems they just don’t see it as a business that boosts their bottom line enough when they could be using the same talent elsewhere in the firm. Opportunity costs etc. Maybe they don’t like being #5 best product in the category or something. The constant churn of companies getting acquired by Google continually justifies the anger on HN after a Google acquisition of their favourite products IMO, there’s a high probability they’ll shut it down even when Google claims they want to continue the business and even if it’s successful by a lot of other business’s standards. $380 million they paid is no acquihire.

jldugger 7y ago
> $380 million they paid is no acquihire. So, they're just shovelling the money into a furnace? Or perhaps you just mean that Google buying the company a member of the board founded isn't arms-length enough to justify the term, and this falls into some form of theft or bribery?

nine_k 7y ago

This is quite strange behavior for a company with colossal cash coffers. They could keep up a project like that alive for years, just to keep loyal users content. The fact that they are not doing things like that, repeatedly, is a bad sign for me. Well, at least they seem to keep search, maps, and gmail around for some time, because these obviously generate money for their main line of business, advertising.

cjblomqvist 7y ago

And this is way Clayton Christensen's theory if disruption (innovator's dilemma etc) for so famous. The grit needed to resist this type of behavior is massive in big companies.