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> Influencers also get a harder time than celebrities in terms of their credibility, Ms Tasker says. > "I think there's an unfair sense that influencers have n
by sverige 7y ago
> Influencers also get a harder time than celebrities in terms of their credibility, Ms Tasker says.
> "I think there's an unfair sense that influencers have no talent beyond content creation, so we hold them to much higher standards in their work.
> "In my experience, celebs are far worse for disclosing brand partnerships and misleading audiences, but aren't held to account by their followers in the same way."
I just realized that this has always been the basis of my inability to understand why 'influencers' are even a thing.
It's like deciding to buy a car based on which car show model is most appealing, and then making other decisions based on which brand of water they drink or which bandages they use to cover their scraped knee after they've fallen down while jogging. Seriously, what other talent is involved? And why would I make a decision based on that?
As for celebrities, at least some of them have some level of skill in acting or music or sports. I guess this is just the disruption of the celebrity print magazine market, like People or Tiger Beat.
- matwood 7y agoYou're thinking of it from the wrong direction. It's not about talent, but just another advertising channel. Why people follow an influencer can be for all sorts of reasons, but those are not important. An ad on IG on a popular apparel keyword might be ~$1-$3 per click for a high cost demo (the exact demo who follows influencers). Apparel is notoriously inexpensive to create, so a shoe company could send out free pairs to a bunch of small (10k-20k followers) influencers and likely come out ahead. This trick of using influencers to bypass the high cost CPC of IG proper is why IG keeps changing the algorithm to bury ad like posts and force either the brands to advertise directly or the influencers to pay to boost their posts.
- base698 7y agohttps://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X https://www.amazon.com/Influence-Psychology-Persuasion-Rober... If you're interested in the subject of why models with car works and other techniques over used in most advertising media check out "Influence the Psychology of Persuasion". It's possible to catch yourself recommending or telling a story about a product you heard about from a friend. You think a friend told you, but then you realize after seeing a paid ad for the product it was a memory created by you. Disturbing when you realize it happens.