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Isn't that the commonly understood strategy of Tesla? You can't start with the environmental benefits as the main selling point, it has to be a good car. Espec
by davnicwil 7y ago
Isn't that the commonly understood strategy of Tesla?
You can't start with the environmental benefits as the main selling point, it has to be a good car. Especially when Tesla started, the base cost of EV tech was extremely high, so the only market-competitive 'good' car you could build on top of it was a luxury car focused on optimising performance, comfort, brand, etc, with a very high price tag.
Obviously as the price of the base tech falls, a mass market car will emerge that's actually good, and sells, bringing the environmental benefits along with it not as a primary thing but a secondary one. That's the way it has to work (fortunately or unfortunately, depending on your perspective). Also seems that's exactly what Tesla is doing, I don't see any evidence to the contrary.
- nothis 7y agoWhat I don't get is how the two are mutually exclusive. Singapore still has cars, right?
- Sharlin 7y agoAs other commenters have mentioned, personal car ownership is very much dis-incentivized in Singapore. It's a city-state so walking, biking, and transit are where it's at.
- seanmcdirmid 7y agoMore transit. It is a tropical city state, so walking and biking any amount of distance outside isn’t very pleasant during the daytime (and will require a shower and change of clothes if going to work).
- maeln 7y agoSingapore really disincentives the usages of cars. Which is understandable when you have to cram 5 millions peoples on 722km2. Car, and especially car infrastructure take a lot of space. It is something you can afford when you have the space of the US or Canada, but when you are a small city states, public transportation makes a lot more senses.
- PeterStuer 7y agoAny 'mass market car' can by definition not be good for the climate/environment. Cars, whether electric or other, are unsustainable.
- H8crilA 7y agoWhile I agree in principle (maybe not that we should get rid of 100% of cars, but probably >90% of cars), there's no way we can do it quickly. And almost certainly not quickly enough to avoid +1.5 C, or very likely even +2.0 C. EVs are a good stepping stone.
- PeterStuer 7y agoI hear what you are saying, but let us not forget that today's mobility environment is a very recent phenomenon. In my opinion the 'change' required is presented as much more insurmountable than it is in practice. Look at today's world vs the world just 3 decades ago. No mass Internet, no WWW, no mobile phones, no eCommerce, much more smoking, much less obesity, a vastly different financial system, ... Society is apparently extremely plastic in adapting to created changes.
- raaaaraaaa2 7y agoOn the other hand 1/2 of world looks more or less the same - rural Africa, india, china... If you believe we are highly adaptable and new technologies will 'save us' somehow check this presentation : https://www.youtube.com/watch?v=gkj_91IJVBk https://www.youtube.com/watch?v=gkj_91IJVBk ...it's eye opening
- akiselev 7y ago>Look at today's world vs the world just 3 decades ago. No mass Internet, no WWW, no mobile phones, no eCommerce, much more smoking, much less obesity, a vastly different financial system, ... Society is apparently extremely plastic in adapting to created changes. The effects of the internet and social media on political discourse already looks like a disaster, obesity is a result of changing food infrastructure and availability, and our financial system goes through a cataclysmic global hiccup every decade or two. If this is what adaptation looks like, we're screwed.
- bytematic 7y agoExactly, there are millions of people who won't ever buy a prius no matter if it fixes the environment, makes them more beautiful, and pays them