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My BS alarms started going off on these guys when they chartered a sailing ship to transport cocoa beans to their factory, on the argument that you could taste

My BS alarms started going off on these guys when they chartered a sailing ship to transport cocoa beans to their factory, on the argument that you could taste the difference between beans shipped by sail and beans shipped on a ship with an engine (!).

csours 7y ago
I only accept chocolate made from cacao pods transported by African Swallows.
- joshstrange 7y ago
  What would you say the average windspeed for a laden African swallow might be?
- joezydeco 7y ago
  Wait until you learn about Kopi luwak coffee...
  - tsm 7y ago
    <pedantry> "Kopi" is Indonesian for "coffee", so "kopi luwak coffee" is in the same vein as "ATM machine" and "PIN number". "Kopi luwak" or "civet coffee" are the preferred terms. </pedantry> All that said, it's delicious.
    - unmole 7y ago
      > "kopi luwak coffee" is in the same vein as "ATM machine" and "PIN number". Same with Chai Tea.
      - rtkwe 7y ago
        Honestly they both make sense in english. Chai tea is a specific type of tea and very few people would know what kopi luwak is.
- internobody 7y ago
  But then, African Swallows are non-migratory.
  - rickthomas1980 7y ago
    Under-rated comment.
  - Crosseye_Jack 7y ago
    At least we are not transporting coconuts.
jboles 7y ago
Literal cargo culting!
paggle 7y ago
When audophile marketing gets into every industry
- Crosseye_Jack 7y ago
  Look... Cable directionality is a real thing and we are all going to have to come to terms with that... https://youtu.be/12GHUf8DOPs https://youtu.be/12GHUf8DOPs
paulcole 7y ago
> on the argument that you could taste the difference between beans shipped by sail and beans shipped on a ship with an engine Where specifically did you see this argument? In this WSJ article, this is the reasoning given: > They hoped it would save energy, help lure environmentally conscious buyers, and, maybe eventually, cost less. https://www.wsj.com/articles/SB10001424052702303714704576385951539124310 https://www.wsj.com/articles/SB10001424052702303714704576385...
- sverige 7y ago
  > Where specifically did you see this argument? In this WSJ article, this is the reasoning given: >> They hoped it would save energy, help lure environmentally conscious buyers, and, maybe eventually, cost less. The attempt to save energy (even though they only hope that someday it will cost less, which is a very chic way of saying that it is more expensive to do so) -- all of that virtue signaling combined with the understated costliness of doing so is almost guaranteed to make it taste better. Just ask anyone who has actually tried these confections.
  - paulcole 7y ago
    So they don’t say it would make it taste better? Just wanted to confirm.

csours 7y ago

I only accept chocolate made from cacao pods transported by African Swallows.

joshstrange 7y ago
What would you say the average windspeed for a laden African swallow might be?
joezydeco 7y ago
Wait until you learn about Kopi luwak coffee...
- tsm 7y ago
  <pedantry> "Kopi" is Indonesian for "coffee", so "kopi luwak coffee" is in the same vein as "ATM machine" and "PIN number". "Kopi luwak" or "civet coffee" are the preferred terms. </pedantry> All that said, it's delicious.
  - unmole 7y ago
    > "kopi luwak coffee" is in the same vein as "ATM machine" and "PIN number". Same with Chai Tea.
    - rtkwe 7y ago
      Honestly they both make sense in english. Chai tea is a specific type of tea and very few people would know what kopi luwak is.
internobody 7y ago
But then, African Swallows are non-migratory.
- rickthomas1980 7y ago
  Under-rated comment.
- Crosseye_Jack 7y ago
  At least we are not transporting coconuts.

jboles 7y ago

Literal cargo culting!

paggle 7y ago

When audophile marketing gets into every industry

Crosseye_Jack 7y ago
Look... Cable directionality is a real thing and we are all going to have to come to terms with that... https://youtu.be/12GHUf8DOPs https://youtu.be/12GHUf8DOPs

paulcole 7y ago

> on the argument that you could taste the difference between beans shipped by sail and beans shipped on a ship with an engine Where specifically did you see this argument? In this WSJ article, this is the reasoning given: > They hoped it would save energy, help lure environmentally conscious buyers, and, maybe eventually, cost less. https://www.wsj.com/articles/SB10001424052702303714704576385951539124310 https://www.wsj.com/articles/SB10001424052702303714704576385...

sverige 7y ago
> Where specifically did you see this argument? In this WSJ article, this is the reasoning given: >> They hoped it would save energy, help lure environmentally conscious buyers, and, maybe eventually, cost less. The attempt to save energy (even though they only hope that someday it will cost less, which is a very chic way of saying that it is more expensive to do so) -- all of that virtue signaling combined with the understated costliness of doing so is almost guaranteed to make it taste better. Just ask anyone who has actually tried these confections.
- paulcole 7y ago
  So they don’t say it would make it taste better? Just wanted to confirm.