A resumé is advertising. A resumé is marketing. A few thoughts: A resumé is not a biography. It' a pitch. When was the last time anyone tried to sell you a p

A resumé is advertising. A resumé is marketing. A few thoughts: A resumé is not a biography. It' a pitch. When was the last time anyone tried to sell you a product or service with a white sheet of paper and black ink? Exactly. The six page--or ten page--credentials document is for the interview. For a recent project management position, Facebook received 10,000 resumés. That's too many for the HR department ro review. FB, like many others, use automated systems to weed through these. Graphic and marketing details, innovations, are lost. You can try to game the system: post the job requirements in a white font on white so all the keywords are there. But this is an inexact science. For a small to medium size business, the "new" c.v. has as good or better chance than the traditional c.v.