Some lawyers are more conservative about what they should and should not do. Apple's lawyers put it all on one page: https://www.apple.com/legal/intellectual-pr

Some lawyers are more conservative about what they should and should not do. Apple's lawyers put it all on one page: https://www.apple.com/legal/intellectual-property/trademark/appletmlist.html https://www.apple.com/legal/intellectual-property/trademark/... Other lawyers want it everywhere possible. It's not required to be everywhere, however, just sometimes. I have one customer who is a franchisee and their franchiser company demands the (R) everywhere because their MARKETER think it's "impressive" to people.