5 ms·

Make it an adult dating site...it has the makings of a strong brand. The significant type-in traffic will help get over the network effect issues that plague m

by il 16y ago

Make it an adult dating site...it has the makings of a strong brand. The significant type-in traffic will help get over the network effect issues that plague most dating sites, and your traffic is very targeted- people looking for sex(or at least naughty pics). So you'll quickly have a core of active users you can leverage to build your audience. Dating sites done right are FAR more profitable than porn sites.

melvinram 16y ago
Honest question: Got any numbers to illustrate that last point?
- il 16y ago
  Sure: Here are some numbers based on affiliate network stats, from the affiliate side: Amateur Match conversion rate is between 14-22%, paying out an average EPC between $0.70-$1.07. If they can afford to pay more than $1 per click and still be highly profitable, I assume they're converting free users to paid/upselling quite well. If someone remains a member an average of 3 months at $30/month, you're looking at a CLV approaching close to $100.
matwood 16y ago
Dating sites done right are FAR more profitable than porn sites. That seems odd to me because if the dating site works people will not be coming back.
- tomjen3 16y ago
  Elsewhere they say the industry standard is 3 months average length of a membership. It properly takes that long (maybe not consecutive) if not more for somebody to get of the dating market permanently. A porn site has little chance of going viral (who wants their facebook status to be "John is browsing cocksuckersluts.com"?) and almost no chance of an upsell - but I know that people share recommendations of online dating sites and when there they are an excellent place to send people to other partners (looks like you are going on a date! Do you want to buy flowers and reserve a table for two at a romantic dinner?) something that is not likely to happen on a porn site.
- barclay 16y ago
  > if the dating site works That's a mighty big if. Especially for an adult dating site, where I'd guess the guy/girl ratio would be at least 500:1.

by il 16y ago

melvinram 16y ago

Honest question: Got any numbers to illustrate that last point?

il 16y ago
Sure: Here are some numbers based on affiliate network stats, from the affiliate side: Amateur Match conversion rate is between 14-22%, paying out an average EPC between $0.70-$1.07. If they can afford to pay more than $1 per click and still be highly profitable, I assume they're converting free users to paid/upselling quite well. If someone remains a member an average of 3 months at $30/month, you're looking at a CLV approaching close to $100.

matwood 16y ago

Dating sites done right are FAR more profitable than porn sites. That seems odd to me because if the dating site works people will not be coming back.

tomjen3 16y ago
Elsewhere they say the industry standard is 3 months average length of a membership. It properly takes that long (maybe not consecutive) if not more for somebody to get of the dating market permanently. A porn site has little chance of going viral (who wants their facebook status to be "John is browsing cocksuckersluts.com"?) and almost no chance of an upsell - but I know that people share recommendations of online dating sites and when there they are an excellent place to send people to other partners (looks like you are going on a date! Do you want to buy flowers and reserve a table for two at a romantic dinner?) something that is not likely to happen on a porn site.
barclay 16y ago
> if the dating site works That's a mighty big if. Especially for an adult dating site, where I'd guess the guy/girl ratio would be at least 500:1.