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The biggest threat right now is prices. There are pretty good Android devices available for cheap (Pixel 3a, Nokia 2.2, etc). Not so much with iPhones. Rumor i

The biggest threat right now is prices. There are pretty good Android devices available for cheap (Pixel 3a, Nokia 2.2, etc). Not so much with iPhones. Rumor is they're dropping 3D Touch in 2019 models, and 2020 might see a screen size reduction on the smaller "X"-sized phone. So it's hopefully something they're working on. I'm sure they'll still be priced as premium devices and not competing directly against phones that cheap, but if they weren't 5x as expensive it would certainly help.

babypuncher 7y ago
Apple has done a fairly good job of offering devices across the pricing spectrum. Their strategy has largely been to bump last years phone down a notch when the new models come out. You can buy a brand new iPhone 7 for $299. Budget Android phones can go lower, where Apple competes by selling refurbished phones.
- Zenst 7y ago
  That they do and equally they also have a longer support life for their phones, allowing them to do this. Makes total sense marketing and cost wise by doing this unlike others who just move on year after year and artificially obsolete those products earlier within 2 years in most cases. Be interesting to see a price comparison based upon total expected lifetime and usability of a product and by that, once support/updates and with that, security updates stop. That product is dead beyond some fanbase support. So for the base consumer market that's 99.9% of the end-users, this means there investment can last longer. Which is another factor in why the second hand price of Apple phones is much more stable and depreciate in value more gradually than Android alternatives. THough there is also only so much tech you can cram into a phone and whilst the basic level of tech has risen and risen, it is worth noting that the mid-range android offerings are tech-wise, pretty darn good. Not saying we have reached peak tech or some form of leveling of, just yet. But the leaps - year upon year in the top end are smaller and smaller. Eventually we will get to the stage in which battery life becomes the factor again, after 2g phones leveled, that is what happened. Be case for smartphones and in some ranges, already starting to happen and an area of importance that will become more and more the main selling point in flagships, maybe not this year, but certainly soon.
- noir_lord 7y ago
  Depends what you mean by budget, I bought a Nokia 6.1 last summer, it's decently fast, Android One is excellent, the screen is great and for a smartphone it's built like a battleship (milled alumnium billet) I think I paid £169 for it. I mean my partners new iphone has a phenomenal screen but not different enough to cover 600 quid difference in price phenomenal.
  - babypuncher 7y ago
    You completely ignored the prices I mentioned in my comment and compared a low-end Nokia to a mid-range iPhone. Pretty much all iPhones use the same LCD's up and down the price spectrum, save for the OLED models at the very top. Go compare that Nokia to an iPhone 6S if you want an apples to apples comparison.
- metalforever 7y ago
  Actually I got a new (not a return) 128GB iPhone XR for $349. They had these on absolute fire sale recently via the carriers if you jumped through a few hoops.
Despegar 7y ago
There's been cheaper alternatives to the iPhone since it first launched. It just doesn't matter.
- Scoundreller 7y ago
  Cheaper iPhones will open up markets that didn’t exist before, both to consumers and 3rd party buyers (corps and telecoms).
- panpanna 7y ago
  When you start reaching 1k USD it does. iPhone went from world domination to 15% global market share. According to recent numbers (posted on HN 1-2 weeks ago) 20% last gen iPhone users now have a Samsung. (Disclaimer: maybe I am misreading those stats, sounds like a too large drop to be correct)
lunchables 7y ago
The iPhone has been the most expensive, premium product since the day it was launched (see the incredulous Balmer video about the $599 subsidized price). It was also the primary engine that drove Apple to being one of the richest companies on earth, ever. For years people have said it was doomed to failure because it was overpriced, but here we are, with an iPhone that is more expensive than ever, probably even adjusted for inflation.

babypuncher 7y ago

Apple has done a fairly good job of offering devices across the pricing spectrum. Their strategy has largely been to bump last years phone down a notch when the new models come out. You can buy a brand new iPhone 7 for $299. Budget Android phones can go lower, where Apple competes by selling refurbished phones.

Zenst 7y ago
That they do and equally they also have a longer support life for their phones, allowing them to do this. Makes total sense marketing and cost wise by doing this unlike others who just move on year after year and artificially obsolete those products earlier within 2 years in most cases. Be interesting to see a price comparison based upon total expected lifetime and usability of a product and by that, once support/updates and with that, security updates stop. That product is dead beyond some fanbase support. So for the base consumer market that's 99.9% of the end-users, this means there investment can last longer. Which is another factor in why the second hand price of Apple phones is much more stable and depreciate in value more gradually than Android alternatives. THough there is also only so much tech you can cram into a phone and whilst the basic level of tech has risen and risen, it is worth noting that the mid-range android offerings are tech-wise, pretty darn good. Not saying we have reached peak tech or some form of leveling of, just yet. But the leaps - year upon year in the top end are smaller and smaller. Eventually we will get to the stage in which battery life becomes the factor again, after 2g phones leveled, that is what happened. Be case for smartphones and in some ranges, already starting to happen and an area of importance that will become more and more the main selling point in flagships, maybe not this year, but certainly soon.
noir_lord 7y ago
Depends what you mean by budget, I bought a Nokia 6.1 last summer, it's decently fast, Android One is excellent, the screen is great and for a smartphone it's built like a battleship (milled alumnium billet) I think I paid £169 for it. I mean my partners new iphone has a phenomenal screen but not different enough to cover 600 quid difference in price phenomenal.
- babypuncher 7y ago
  You completely ignored the prices I mentioned in my comment and compared a low-end Nokia to a mid-range iPhone. Pretty much all iPhones use the same LCD's up and down the price spectrum, save for the OLED models at the very top. Go compare that Nokia to an iPhone 6S if you want an apples to apples comparison.
metalforever 7y ago
Actually I got a new (not a return) 128GB iPhone XR for $349. They had these on absolute fire sale recently via the carriers if you jumped through a few hoops.

Despegar 7y ago

There's been cheaper alternatives to the iPhone since it first launched. It just doesn't matter.

Scoundreller 7y ago
Cheaper iPhones will open up markets that didn’t exist before, both to consumers and 3rd party buyers (corps and telecoms).
panpanna 7y ago
When you start reaching 1k USD it does. iPhone went from world domination to 15% global market share. According to recent numbers (posted on HN 1-2 weeks ago) 20% last gen iPhone users now have a Samsung. (Disclaimer: maybe I am misreading those stats, sounds like a too large drop to be correct)

lunchables 7y ago

The iPhone has been the most expensive, premium product since the day it was launched (see the incredulous Balmer video about the $599 subsidized price). It was also the primary engine that drove Apple to being one of the richest companies on earth, ever. For years people have said it was doomed to failure because it was overpriced, but here we are, with an iPhone that is more expensive than ever, probably even adjusted for inflation.