4 ms·
A lot of marketing is a prisoners’ dilemma. There is little if any gain from the steady state where everyone does it, but you have to do it because if you don’t
by mikeash 7y ago
A lot of marketing is a prisoners’ dilemma. There is little if any gain from the steady state where everyone does it, but you have to do it because if you don’t then your competitors will and they’ll eat you alive.
In which case you could kill this stupid marketing budget without much effect on R&D by outlawing drug advertising.
- Scoundreller 7y agoThat’s why they get together and make a bunch of rules about what is “ethical” marketing. In reality, the established players halve their marketing expense and make it difficult for any upstarts.