I wonder if being aware of the bubble also led to changes. From what I understand, it's just not normal today for companies to get funding without any real pro

I wonder if being aware of the bubble also led to changes. From what I understand, it's just not normal today for companies to get funding without any real proof of a market. The juicero's, and magic leap's of the world aren't the norm, they're true unicorns of their own. The average tech company today needs to show real users, and revenue before they can reasonably expect investment. That's not even to mention that startups seem different today then they did in 2010. Back then it seemed like people would say "what if we took this new tech, and combined it with this existing industry". All those combinatrics have been tried, so I think a very large number of new businesses are not necessary "new" but rather "better". Which is kind of easier to do since the market already exists. It narrows the number of unknown unknowns.