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Paid Click revenue up, revenue per click down. Does this indicate we are seeing more ads? More quantity, less quality? Hmmm...
by dvduval 7y ago
Paid Click revenue up, revenue per click down.
Does this indicate we are seeing more ads?
More quantity, less quality?
Hmmm...
- dragosmocrii 7y agoYoutube now shows two ads one after another...
- mtgx 7y agoMore ads, yes. https://www.searchenginejournal.com/google-is-delivering-less-organic-search-traffic-than-last-year/318109/ https://www.searchenginejournal.com/google-is-delivering-les...
- bduerst 7y agoIt means more clicks. If CTR is constant, then it means more impressions (i.e. seeing more ads), or it could mean that ad targeting/serving is getting more intelligent. Probably both.
- adamt 7y agoThere's many factors at play here, but note that the majority of Internet subscriber growth is in developing countries. As the spending power of the average Internet user decreases, then CPC/CPM naturally falls with it.