3 ms·

What incentives are there to claim that their company can sell your company access to their secret sauce which greatly improves some metric which is notoriousl

• SpicyLemonZest 7y ago
  It's very easy to measure the success of online advertising campaigns, because you can directly measure how many people your ads are reaching and which of those people end up buying your stuff. Even if it weren't, I still don't see the incentive. If you don't think that it matters what your secret sauce actually is, why use mass data collection rather than something more popular?
  • jddj 7y ago
    I was all geared up to play devil's advocate here, but any response I could formulate seemed to distill down to data being extremely powerful, and so undermined the thesis. Still though, if Facebook has solved the "50% of my ad spend works, I just don't know which 50%" issue for companies like Mercedes Benz and Coca Cola then that would be mighty impressive.
  • bluGill 7y ago
    No it is not easy to measure. You can measure immediate success, but not delayed success. I just bought my first order for a product that I last saw advertised on facebook a couple years ago. At the time the product looked interesting but didn't fit my needs, but a couple years latter and I remembered them. Since I've moved and used firefox directly to access their website it will be very hard to put my order with the ad (they have probably closed the books on the original ad where I'm marked as a click but no buy)