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What makes analytics first-party? When the first party serves them, or only if the data never leaves machines under the direct and exclusive control of the firs
by krageon 7y ago
What makes analytics first-party? When the first party serves them, or only if the data never leaves machines under the direct and exclusive control of the first party?
- orra 7y agoI don't know the answer to that. FWIW, my guess would be that the definition is fairly strict. Now, I don't think that would prevent the first party using data processors, but I suspect the first party would have to exercise a lot of control over the processor. This would be in contrast to a service like Google Analytics, where the company's control and choice is simply limited to take it or leave it.
- krageon 7y agoA data processor agreement is not usually negotiated all that hard and this is indeed not really possible with truly large companies (and let's face it, that's where most companies get their enterprise software). Therefore I feel that expecting a lot of control being exercised is a bit of a pipe dream.