It's fear-mongering because the media is selective about what it gets huffy and indignant about. Where's the outrage over Google's behavioral retargeting? And

It's fear-mongering because the media is selective about what it gets huffy and indignant about. Where's the outrage over Google's behavioral retargeting? And have you ever tried to buy an ad on Facebook? The granularity with which you can target ads is insane (or insanely awesome, depending on your perspective) http://www.facebook.com/help/?page=863 http://www.facebook.com/help/?page=863 For example: What is birthday targeting? Birthday targeting allows ads to be targeted to users on their birthdays. Wow. Mobile ad networks are in the stone ages compared to this.