A social circle does not scale to begin with. Rather than introducing something very close to a buzzword and presenting an alternative which aims to (as you cla

A social circle does not scale to begin with. Rather than introducing something very close to a buzzword and presenting an alternative which aims to (as you claim) solve a similar problem, perhaps you can tell the reader why you think scalability is important and what makes you think that you can solve loneliness at scale where every other large-scale online community has (I think pretty obviously) failed. Improving on your original point in this way will take it from what it is now (an advertisement, IMO pretty undesirable) to what it could be: Informative and helpful to those suffering from what the news article purports this company addresses.