Sure, “AI” as it is used today implies “software that codifies decision-making using data”. No, it’s not the T3000. But as the author acknowledges: > Dynamic Y

Sure, “AI” as it is used today implies “software that codifies decision-making using data”. No, it’s not the T3000. But as the author acknowledges: > Dynamic Yield can pay for itself many times over by helping McDonald’s better understand its customers Ok, so it’s not hype - it is delivering real value. “AI” is just a marketing term to help C-suite suits and Silicon Valley sales reps get on the same page about what’s being sold with as few words as possible. What’s being sold is software that helps make optimal decision using data. AI isn’t a rigorously defined academic term, so people will use it how they want. It’s only hype when real value isn’t delivered.