It was said to be true about Walmart just 15-20 years ago. When I was in high school in the 1990s, it was universally proclaimed that Walmart was a monster that

It was said to be true about Walmart just 15-20 years ago. When I was in high school in the 1990s, it was universally proclaimed that Walmart was a monster that would kill every retailer that was still standing. Nobody would survive. There was terrified breathless coverage in all media everytime they sneezed. If they went into a new town, people proclaimed all business in the town would instantly die, for nobody could compete with The Great & Terrifying Walmart. If they looked at other business segments (banking! pharmacy! gas stations! earth!), it was proclaimed that they would of course conquer that too. They were going to rule all commerce. Turned out to mostly be typical human drama, fear & pandering, media headline bait, and bullshit than anything else. The exact same will prove to be true in the case of Amazon, and it's extraordinarily obvious that will be the case.