I'm not sure how it's weird. Lowering costs is solving a massive problem - for consumers and businesses alike. There are few greater problems to be solved for

I'm not sure how it's weird. Lowering costs is solving a massive problem - for consumers and businesses alike. There are few greater problems to be solved for the majority of people, than lowering their cost of living - or cost of operations for a business - while providing the same or better quality of a thing. That process has been a fundamental requirement for all of human civilization as we've known it the last ~5,000+ years. Without it, most of us are not here. It generates an incredible incremental gain spiral, a compounding of small surpluses that build and unleash bigger things over time. For a business it frees up capital which can then be put into productivity, R&D, salaries and countless other things. For consumers it can boost savings or enable other purchases and investments that improve life. It enables new demand which will unleash new goods that were not feasible or viable previously. It's all about generating a surplus that can then be directed toward some additional goal. Better and cheaper is one of the required tenets of mass standard of living progress.