I think it's a stretch to say they directly compete. Amazon's Prime service covers a tiny fraction of their catalogue. And everything else is a per-move/show

I think it's a stretch to say they directly compete. Amazon's Prime service covers a tiny fraction of their catalogue. And everything else is a per-move/show rental or purchase fee. I technically have both because prime video is just included with the membership, but there's no way I would ever pay Amazon more money for Prime Video vs. something like Netflix.