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To me the clear winner of business would be the site that has available pricing for base + options. Literally they can make an easy $2-$4k sale just by adding [
by gesman 7y ago
To me the clear winner of business would be the site that has available pricing for base + options.
Literally they can make an easy $2-$4k sale just by adding [Buy now] button, considering that the rest of the pack are playing tough sh.. to get with the prospects.
I also found one site that has "add to card to reveal pricing" - which is perfectly fine with me. The problem with that specific site is that they only carrying outdated models.
PS: this is hardware device, not SaaS or service.
- arkitaip 7y agoThat makes 100% sense from a customer POV but this anti pattern exists because it serves (bad) businesses very well. Say a reseller does exactly what you suggest: initially they might make more money that the competition simply because their sales approach is favored by customers but pretty soon the competition would catch on and embrace the same sales approach. Now everyone have a smaller profit margin on the product or, even worse, might get dragged in a price war.
- solarkraft 7y ago"add to card to reveal pricing" is just bad UX, without any gain (assuming there is one from the sales dance) to anyone.
- fphhotchips 7y agoIt's an end run around contract clauses that tell them they can't advertise pricing until there's a qualified lead (or similar).