Just as context, the vast majority of ad budgets are not tied to click through metrics. Ford & Coca Cola do not care a whit if you click on their ads. The vast

Just as context, the vast majority of ad budgets are not tied to click through metrics. Ford & Coca Cola do not care a whit if you click on their ads. The vast majority of advertising dollars are around a) brand recognition and b) spending to make sure that it’s the people they want to have brand recognition (for coke everyone, for Ford F-150 a particular demographic). They believe this is important. They have years of evidence to prove it is & that you don’t think it works on you doesn’t matter to them.