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I think you are vastly over estimating the number of people who use ad blockers.

by diveanon 7y ago

djflutt3rshy 7y ago
True, but a lot of people who don't, get their browsers installed or recommended to them by people who do.
- diveanon 7y ago
  Whenever I setup a computer for friends and family I install Firefox and ad blockers for them. Nearly every time I use their computer again they are running chrome as default. For the overwhelming majority of internet users it just isn't a priority.
  - Dylan16807 7y ago
    A lot of people don't know or barely know the difference between browsers, but that doesn't mean they don't care about ads. If you don't install a chrome ad blocker, you should.
jzl 7y ago
"Survey shows US ad-blocking usage is 40 percent on laptops, 15 percent on mobile" https://marketingland.com/survey-shows-us-ad-blocking-usage-40-percent-laptops-15-percent-mobile-216324 https://marketingland.com/survey-shows-us-ad-blocking-usage-... "In 2018, roughly 25 percent of internet users were blocking advertising on their connected devices. This figure is expected to keep growing" https://www.statista.com/statistics/804008/ad-blocking-reach-usage-us/ https://www.statista.com/statistics/804008/ad-blocking-reach... "How many people in the UK are using ad blockers? Rates of ad blocking in the UK remain relatively low compared with other Western countries tracked by eMarketer. We estimate that 12.2 million people in the UK will use an ad blocker at least monthly in 2018, representing 22.0% of internet users, compared with 28.7% in France, 32.0% in Germany and 25.2% in the US. ... We expect 43.0% of UK internet users ages 18 to 24 will use an ad blocker this year." https://www.emarketer.com/content/ad-blocking-in-the-uk-2018 https://www.emarketer.com/content/ad-blocking-in-the-uk-2018
- diveanon 7y ago
  I'm not trying to dispute the facts, but anecdotally I just don't find that to be true. 40% seems very high to me, but then again usage of ad blockers isn't exactly exciting conversation that I try to bring up when I'm around my friends. I wonder if we will start seeing "you wouldn't download a car" style ads targeting users of ad blockers soon.

I think you are vastly over estimating the number of people who use ad blockers.

djflutt3rshy 7y ago

True, but a lot of people who don't, get their browsers installed or recommended to them by people who do.

diveanon 7y ago
Whenever I setup a computer for friends and family I install Firefox and ad blockers for them. Nearly every time I use their computer again they are running chrome as default. For the overwhelming majority of internet users it just isn't a priority.
- Dylan16807 7y ago
  A lot of people don't know or barely know the difference between browsers, but that doesn't mean they don't care about ads. If you don't install a chrome ad blocker, you should.

jzl 7y ago

"Survey shows US ad-blocking usage is 40 percent on laptops, 15 percent on mobile" https://marketingland.com/survey-shows-us-ad-blocking-usage-40-percent-laptops-15-percent-mobile-216324 https://marketingland.com/survey-shows-us-ad-blocking-usage-... "In 2018, roughly 25 percent of internet users were blocking advertising on their connected devices. This figure is expected to keep growing" https://www.statista.com/statistics/804008/ad-blocking-reach-usage-us/ https://www.statista.com/statistics/804008/ad-blocking-reach... "How many people in the UK are using ad blockers? Rates of ad blocking in the UK remain relatively low compared with other Western countries tracked by eMarketer. We estimate that 12.2 million people in the UK will use an ad blocker at least monthly in 2018, representing 22.0% of internet users, compared with 28.7% in France, 32.0% in Germany and 25.2% in the US. ... We expect 43.0% of UK internet users ages 18 to 24 will use an ad blocker this year." https://www.emarketer.com/content/ad-blocking-in-the-uk-2018 https://www.emarketer.com/content/ad-blocking-in-the-uk-2018

diveanon 7y ago
I'm not trying to dispute the facts, but anecdotally I just don't find that to be true. 40% seems very high to me, but then again usage of ad blockers isn't exactly exciting conversation that I try to bring up when I'm around my friends. I wonder if we will start seeing "you wouldn't download a car" style ads targeting users of ad blockers soon.