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Mining user data on Mint seems relatively understandable as Mint is free service. However, why bother do the same on TurboTax? TurboTax sells $60-$150 per copy
by freewizard 7y ago
Mining user data on Mint seems relatively understandable as Mint is free service. However, why bother do the same on TurboTax? TurboTax sells $60-$150 per copy per year, it has 31 million users in 2016, that's about $3B annual revenue. Isn't that profitable enough?
- BonesJustice 7y agoYou know what’s better than $3B? More than $3B. I don’t like my information being brokered for someone else’s profit, but the incentives are pretty clear.
- dasanman 7y agoPeople always want more man
- reaperducer 7y agoPeople always want more Automated stock trading platforms operated by massive Wall Street investment banks always want more.
- pandapower2 7y ago"Profitable enough" isn't really a thing. The owners/share holders will always happily accept a bigger dividend payment landing in their bank accounts and then reward senior management for it. Everyone within the company will also happily accept the budget increases and job security that are more likely to happen when profits are growing. So when someone comes into a meeting and says "here is a way we can bring in extra money" no one is likely to say "no thanks, we make enough money."
- kevin_b_er 7y agoNo, under greed it is never enough. The greed of the rich and powerful is never sated.