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> And how many Tesla owners also own an iPhone. I bet it's something like 80%_ How does that help either of them?
by ambicapter 7y ago
> And how many Tesla owners also own an iPhone. I bet it's something like 80%_
How does that help either of them?
- djtriptych 7y agoyou're marketing to the same people.
- zapzupnz 7y agoMarket segments. Whether us nerds on HN agree or not, Apple has a premium feel to their products — or at least that's how non-technical people tend to perceive them. The only real attraction to a Tesla car is the deluxe nature of their marketing. Other companies are producing cheaper hybrids and fully electric cars, but Tesla isn't targeting the same market: they're going for the upper segment who're looking for a touch of elegance, sleekness, and premium quality — and therefore are willing to pay more.