Instead of suggesting better suited person for the role, I believe we should consider this as yet another example of reality where CEOs do not really influence

Instead of suggesting better suited person for the role, I believe we should consider this as yet another example of reality where CEOs do not really influence outcome of the company, especially once it has grown to 100+ employees. Most of the points in the article ("insights") are buzzword filled generic Markov chain generated advice that you can find in pretty much any other book or website. I would bet a certain amount of money that if they hired an actual waitress, the results would not have been worse and, most probably, better.