I think you are diminishing the importance of brands and brand loyalty for companies. A lot of effort is spent to have boxes designed for retail; size, shape, c

I think you are diminishing the importance of brands and brand loyalty for companies. A lot of effort is spent to have boxes designed for retail; size, shape, color, etc. matter a lot for this use case. Resistance to weather and being thrown around are not the main consideration of this use case. Standard size boxes that are shippable might be good for Amazon and the consumer but companies always want the brand front and center.