That might've been true in the past when the internet was still young and there wasn't as much data around to monopolize. Look at the history of the auto indust

That might've been true in the past when the internet was still young and there wasn't as much data around to monopolize. Look at the history of the auto industry to see how the development of a new tech industry plays out long term. To be overly reductive, thousands of companies got distilled to GM + Ford (like Google + Facebook). Data is the most valuable commodity today. The mountain of data and network effects Google has cultivated ensure they will remain on top for the foreseeable future. It's similar to the crazy expensive industrial supply chains that manufacturers in the past leaned on to maintain their market position. No other company (outside maybe Facebook/Amazon) has that kind of a data moat.