5 ms·
I don't own amazon (except through the indices) but I am a customer who buys almost all of my consumer goods through amazon. You are absolutely right. Amazo
by lsc 7y ago
I don't own amazon (except through the indices) but I am a customer who buys almost all of my consumer goods through amazon. You are absolutely right.
Amazon is a luxury brand, and amazon doesn't seem to know this. I mean... it really is a pretty great luxury brand? There's a lot of crap I don't have to own if I know I can order it the day before, and I'm willing to pay extra for that convenience.
I mean, there's three tiers of amazon stuff.
1. "Shipped from and sold by Amazon.com" amazon amazon
2. "Sold by X, fulfilled by Amazon" - like ebay, but with fast shipping and reliable returns
and
3. "Shipped and sold by X" - like ebay, except you use the amazon interface.
I mean, really, for me, someone who buys everything on amazon, these markings are clear enough for situations where it's a common item that I don't need to read reviews. If I had ownership of amazon, though, I'd be pissed, 'cause they are pissing on their own brand by not making it super clear when they are actually selling the thing and when they are just acting as ebay for some maybe super shady third party.
(I mean, it may seem like the prime check solves the problem, but this is what I mean by it being a luxury brand. I don't want to have to deal with shiping something back when it wasn't quite exactly the right item or whatever; shipping stuff back is a pain
But amazon has a massive problem of mixing reviews for products in those three categories, and quite often, you end up with reviews for product X which are actually reviews for product Y or product Z that users got when trying to buy product X from a seller that was not amazon, because the reviews are mixed.
It makes amazon a lot less useful for stuff where I need reviews; things like generic brand stuff. There's just no way to reliably line up the review to the version of the product being sold.
I mean, right now? when amazon is willing to do all this shit for near cost? It doesn't really matter, 'cause they are naturally going to be better than most of the competition that has to keep their P/E below 20; It's easy to run a business if you don't have to make money.
But at some point, investors will demand returns.
- marak830 7y agoAmazon is a luxury brand? Look I'm in Japan and from this side of the pond as it were, Amazon is a shitty aggregate selling site. There are many around and they are all to be steered clear of unless you desperately can't find the item you want somewhere else
- tracer4201 7y agoUntil very recently, my experience shopping on Amazon.com was top notch. I always get what I order within a couple days. My account was opened in 2006. Between 2006 and 2014, I had one problem in total when ordering. It was for a $500 item that was marked delivered but never arrived. Amazon just sent me another shipment. I was so impressed in fact, I put every dime I had left after purchasing the Sp500 into Amazon. They’ve come a long way since I bought them at < $300 a share. I don’t understand what’s next. Personally, I’m shopping less and less at Amazon. In the US, I never thought of them as a luxury brand, but I did think of them as someone who understands that if you do the right thing for your customer and are insanely loyal to your customer, your customer will reciprocate. As of late, they don’t seem to care much about the customer.
- lsc 7y agoWhat about amazon fresh? That seems like ridiculous levels of luxury to me. I mean, this is America and most of us have giant vehicles we could take to the store to get food... but amazon will deliver fresh food to your door. You don't even have to talk to anyone; they'll stack it by your door and you can deal with it when you get home. (The Safeway service makes you be there and makes you sign papers... a lot more work) (I personally don't really relate luxury to good customer service... Luxury, to me, is about convenience and comfort. If you have to deal with customer service at all, they've blown it. But then, I guess I don't really understand the concept of loyalty, either, at least when it comes to corporations, so we might just be talking past oneanother.)
- cameronbrown 7y agoHonestly, it feels like Amazon's admittedly great customer service is just a band-aid over the systemic problems their website has with spam, fake reviews and scammers. Instead of fixing the problem they just patch a solution.
- lsc 7y ago>Amazon is a shitty aggregate selling site. Yeah, that's exactly what I was complaining about. The "shipped and sold by amazon.com" experience is super luxury. For consumer goods, and a whole lot of industrial parts? I have next-day access to a giant warehouse of stuff. I'd pay a lot extra for that. They cheapen that by adding in the shitty aggregator capabilities. (though, like I said, the biggest problem is mixing reviews, and making it hard to limit your search to just 'shipped and sold by amazon' - when looking at a listing, an experienced user can easily see if it's amazon or a shady third party) A lot of my friends have big storage units full of stuff for projects, books they found that they want to read at some point, etc, etc... things we have bought before we needed them because we didn't know that those things would be available when we needed them. As amazon gets better, there are more and more classes of things I don't need to own until the day before I need them. For those of us who live in areas where storage or living space costs way more than "stuff" - this is huge. Think about a world where we don't have to go shopping. Especially where we don't have to go exploratory shopping, where you don't have to buy the things you will need ahead of time. (actually, I mean, this is a very silicon valley perspective; I visit family members elsewhere in the USA, and it is so weird to me that one day shipping isn't available if I forgot to pack a thing I needed. At that point, it becomes a lot less luxury.)