I used to think both those things as well...until I worked on an actual software product and then on content marketing for said product. It only took a few mont

I used to think both those things as well...until I worked on an actual software product and then on content marketing for said product. It only took a few months to shake my prior delusions of grandeur. Important learning: Even though you experience the world as if you are the center of it, it doesn't mean what you do is super important and everything else is "snake oil."