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>it completely misses the point of what made Timex famous to begin with; excellent quality at a low price. Brands change, particularly fashion brands. Many hig

>it completely misses the point of what made Timex famous to begin with; excellent quality at a low price. Brands change, particularly fashion brands. Many high-end brands become debased and low end brands slowly scale up in quality to become high-end a decade later. Timex doesn't need to make a lot of 500 dollar watches because they wont sell a lot of 500 dollar watches. It might however move the perceived value of the brand outside of the discount bin, and earn some cheap goodwill advertising while it does so.

AmVess 7y ago
All good points, but they should have selected a non novelty grade movement to start out with. Landfills and warehouses are filled with this type of corporate vanity product that failed to deliver. Beyond that, Timex is a brand name relegated to disposable $20 watches. Trying to fluff up their mind share with a poorly made and laughably priced product is not going to work out for them.
- criddell 7y ago
  > novelty grade movement It's from Ronda and it's a good movement.
  - AmVess 7y ago
    It's a $20 retail movement in a $500 watch. It's many steps away from the quality of a similarly priced Seiko product.
    - deleted 7y ago
      [deleted]
    - criddell 7y ago
      The point of this watch is that it's assembled in America with decent labor conditions. I think that's probably why they went with a Swiss movement rather than one from Seiko or Citizen. Perhaps Seiko's environmental and labor practices are part of the reason their watches cost less.
cr0sh 7y ago
> Brands change, particularly fashion brands. Many high-end brands become debased and low end brands slowly scale up in quality to become high-end a decade later. My wife and I have noticed this kind of trend with fast food. At one time, certain fast-food brands were considered "higher-tier" than other fast-food brands, but over time, they have swapped places (in some cases more than once). The only ones which seem to "stay where they are" have been McDonalds (not for trying, though) and Taco Bell (they know their spot and market - smart choice, I'd say). The others seem to migrate around, depending on the market, etc.

AmVess 7y ago

All good points, but they should have selected a non novelty grade movement to start out with. Landfills and warehouses are filled with this type of corporate vanity product that failed to deliver. Beyond that, Timex is a brand name relegated to disposable $20 watches. Trying to fluff up their mind share with a poorly made and laughably priced product is not going to work out for them.

criddell 7y ago
> novelty grade movement It's from Ronda and it's a good movement.
- AmVess 7y ago
  It's a $20 retail movement in a $500 watch. It's many steps away from the quality of a similarly priced Seiko product.
  - deleted 7y ago
    [deleted]
  - criddell 7y ago
    The point of this watch is that it's assembled in America with decent labor conditions. I think that's probably why they went with a Swiss movement rather than one from Seiko or Citizen. Perhaps Seiko's environmental and labor practices are part of the reason their watches cost less.

cr0sh 7y ago

> Brands change, particularly fashion brands. Many high-end brands become debased and low end brands slowly scale up in quality to become high-end a decade later. My wife and I have noticed this kind of trend with fast food. At one time, certain fast-food brands were considered "higher-tier" than other fast-food brands, but over time, they have swapped places (in some cases more than once). The only ones which seem to "stay where they are" have been McDonalds (not for trying, though) and Taco Bell (they know their spot and market - smart choice, I'd say). The others seem to migrate around, depending on the market, etc.