4 ms·

Just bin case anyone needs a datapoint on whether or not Zendrive is a creepy data mining and privacy-invasive kind of company... When I went to their website,

Just bin case anyone needs a datapoint on whether or not Zendrive is a creepy data mining and privacy-invasive kind of company... When I went to their website, I was soon greeted with a chatbot that asked": "Welcome $myCompanyName! What brought you here to check us out?" I've never visited them before. I'm at an office that shares an internet facing IP address with another company (I might go ask one of them to visit the site, to see if they've just linked that IP address to the company I work for, or if they're even creepier than that...) Sneaking a look in dev tools is interesting... https://js.driftt.com/embeds/1556584410000/w8e7my5ng92y.json https://js.driftt.com/embeds/1556584410000/w8e7my5ng92y.json Looks like they're specifically targeting 18 companies with tailored messages and CTAs.

deleted 8y ago
[deleted]
8note 8y ago
good to know they're still marketing to both T-Mobile and sprint; I'm guessing my phone is not yet included
areoform 8y ago
I got a generic message for a different company than these 18. I think those are tailored messages and they're doing some other kind of profiling to predict which company the person is visiting from.
- bigiain 8y ago
  Yeah, I didn't get a tailored CTA/message, but they _did_ successfully stalk me enough to get my company name correct...
  - LanceH 8y ago
    I just checked from home and they got my former company (I freelance now).
x0x0 8y ago
That data is essentially sourced from clearbit afaik. I'm really interested in who is selling it; I've been puzzling over this for a while. Lots of companies have high accuracy employer to IP address data like that -- think GSuite, Office 365, etc -- but who on earth has an incentive to sell it? In the case of GSuite, google keeps data like that for itself. For Office365, the value of the data pales next to the $100/year/user they charge. One guess is maybe the Adobe suite? Still, I kind of think this would be too sleazy for them.
- bigiain 8y ago
  That's familiar... There's a call to: https://customer.api.drift.com/targeting/enrichment/clearbit https://customer.api.drift.com/targeting/enrichment/clearbit That returns a json payload with a big hash of "conditions" with encoded-looking keys... (And "too sleazy for _Adobe_"? That's something I thought I'd never hear...)
  - x0x0 8y ago
    Drift is open about where they're sourcing the data. Well, openish. See eg https://gethelp.drift.com/hc/en-us/articles/360019504314-Clearbit-Integration https://gethelp.drift.com/hc/en-us/articles/360019504314-Cle... Let me walk back that "too sleazy for Adobe" -- too sleazy for my guess for the $ on offer. The money probably is not large; maybe low to mid 6 figures tops. That type of money probably can't even get you a callback from a BD person at Adobe; they don't get out of bed for under a million dollars.
    - bigiain 8y ago
      Maybe LinkedIn? There's whiffs of them in the network tab of dev tools. Same with Facebook...
- dillondoyle 8y ago
  It is clearbit: the chat widget on zendrive is drift, per their site: https://www.drift.com/intel/ https://www.drift.com/intel/ I'm surprised at Clearbit's accuracy. It knows my (very small) business which is really impressive to me
KingPrad 8y ago
Geez, they identified the company I work for as well. It's unsettling.
rkuykendall-com 8y ago
They greeted me as the company we sub-let from. We haven't updated out website with the new address yet.

deleted 8y ago

[deleted]

8note 8y ago

good to know they're still marketing to both T-Mobile and sprint; I'm guessing my phone is not yet included

areoform 8y ago

I got a generic message for a different company than these 18. I think those are tailored messages and they're doing some other kind of profiling to predict which company the person is visiting from.

bigiain 8y ago
Yeah, I didn't get a tailored CTA/message, but they _did_ successfully stalk me enough to get my company name correct...
- LanceH 8y ago
  I just checked from home and they got my former company (I freelance now).

x0x0 8y ago

That data is essentially sourced from clearbit afaik. I'm really interested in who is selling it; I've been puzzling over this for a while. Lots of companies have high accuracy employer to IP address data like that -- think GSuite, Office 365, etc -- but who on earth has an incentive to sell it? In the case of GSuite, google keeps data like that for itself. For Office365, the value of the data pales next to the $100/year/user they charge. One guess is maybe the Adobe suite? Still, I kind of think this would be too sleazy for them.

bigiain 8y ago
That's familiar... There's a call to: https://customer.api.drift.com/targeting/enrichment/clearbit https://customer.api.drift.com/targeting/enrichment/clearbit That returns a json payload with a big hash of "conditions" with encoded-looking keys... (And "too sleazy for _Adobe_"? That's something I thought I'd never hear...)
- x0x0 8y ago
  Drift is open about where they're sourcing the data. Well, openish. See eg https://gethelp.drift.com/hc/en-us/articles/360019504314-Clearbit-Integration https://gethelp.drift.com/hc/en-us/articles/360019504314-Cle... Let me walk back that "too sleazy for Adobe" -- too sleazy for my guess for the $ on offer. The money probably is not large; maybe low to mid 6 figures tops. That type of money probably can't even get you a callback from a BD person at Adobe; they don't get out of bed for under a million dollars.
  - bigiain 8y ago
    Maybe LinkedIn? There's whiffs of them in the network tab of dev tools. Same with Facebook...
dillondoyle 8y ago
It is clearbit: the chat widget on zendrive is drift, per their site: https://www.drift.com/intel/ https://www.drift.com/intel/ I'm surprised at Clearbit's accuracy. It knows my (very small) business which is really impressive to me

KingPrad 8y ago

Geez, they identified the company I work for as well. It's unsettling.

rkuykendall-com 8y ago

They greeted me as the company we sub-let from. We haven't updated out website with the new address yet.