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Burger King is rolling out meatless Impossible Whoppers nationwide
- bifrost 8y agoIts kinda misleading, there's still animal products in this because of how the food is prepared...
- Consultant32452 8y agoCan you be more specific? Are you referring to cheese? Do they cook the burger in animal fat?
- sciurus 8y agoA Whopper contains mayonnaise, which is made from egg yolk. I assume that's what bifrost meant by "animal products".
- pazimzadeh 8y agoI think that the Impossible Burger originally achieved its taste by using heme protein isolated from cow blood, but it looks like that's now done by expressing and purifying soy leghemoglobin in a yeast expression system, so I'm not sure what bifrost is referring to.
- jimktrains2 8y agoThe grill it's cooked on also cooks meat patties. Some people do not like any contamination in their food. When I became vegetarian I thought about this a lot but came to the conclusion that if I ever wanted to go out with friends that it's something I'll have to accept. You'd be surprised at the number of places that use chicken broth in otherwise vegetarian fare as well. It's a compromise, but one I'm willing to accept; some people are not.
- bifrost 8y agoI'm def not in the camp of being PO'ed by that but I understand why some people are. One thing I learned long ago was that there were "dieters" and "ethical vegans" and only sometimes did they overlap. The availability of the IB is great for dieters which increases demand and thus eventually the "ethical" population is served.
- bifrost 8y agoI'm referring to the process of cooking it. They don't separate the food and you get cross-contact with meat and dairy proteins - making it non-vegetarian and definately not vegan. This is basically all marketing driven (which is fine) but its not animal-product free, which is what normal people think when they see "plant based" food.
- noselasd 8y agoHow much of an "impossible" 150g burger are we talking about here that contains animal meat ? 10% ? 50% ?
- GordonS 8y agoIn a cross-contamination scenario as described, it's going to be trace amounts only.
- noselasd 8y agoSo it's a meatless burger that might have been in contact with meat or been in contact with a surface that has been in contact with meet ? And this upsets people to the point the entire product is dismissed and labelled a lie ? No wonder the world is not at peace.
- bifrost 8y agoPeople don't like being lied to.
- noselasd 8y agoHow is it a lie ? Where is this line drawn ? After all farmers like to fertilize fields using manure from animals - which ends up in the plants. Animals breathe and exhale CO2, which plants might take up. Plants might have been in contact with or partially eaten by birds, butterflies, deer etc. "contaminating" the plant we later eat, but this does not seem to bother people.
- Mediterraneo10 8y agoIndeed, unless Burger King is using a completely separate grill for the vegetable burgers, some vegetarians/vegans are going to be upset that their vegetable patty was prepared where meat was and possibly exposed to meat, and there could be kosher/halal issues.
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- Consultant32452 8y agoI think the people who are concerned with this are familiar with how food is made at restaurants. For example, I worked at a pizza shop in high school and occasionally someone would request we wash our pizza cutter so that their veggie pizza would not be contaminated with meat from previous pizzas. We, of course, accommodated their request without issue. But I worked there for years and saw this request maybe 2-3 times. And that may have been the same customer. The people who take that level of constraint are a tiny, tiny fraction of the already smallish customer base seeking meatless/vegetarian food.
- goda90 8y agoThose people aren't the target audience. It's to get meat eaters to be willing to replace meat in their diet.
- JohnFen 8y agoI may be wrong, but I don't think BK is advertising these as vegan or even vegetarian. They appear to be very careful to say "meatless" instead, which is not inaccurate. They're certainly not advertising them as kosher/halal.
- bifrost 8y agoI wonder if this will turn into a "food weaselwords" debate with the FTC. Its basically going to take a concerted study and some food-lab time.
- deleted 8y ago
- LeoPanthera 8y agoAs long as it's described as "meatless" and not "vegan", it's not misleading. It's still vegetarian.
- bifrost 8y agoNot if it has meat juice on it due to how its prepared. I realize some people are willing to be handwavey about it...
- kjaftaedi 8y agoImagine being so picky that you're willing to hold back society's progress about an issue that you care about, for no other reason than waiting for perfection. I get your argument, but you're throwing the baby out with the bathwater.
- saagarjha 8y agoNote that this can a religious concern for some people.
- vinay427 8y agoIt's not about being handwavey. I am vegan and in my experience, most vegans for ethical reasons have no reason to be concerned about cross-contamination because they're not purchasing an animal product. I care about not supporting the use of animals, and purchasing an animal product is the actual factor that contributes to this. Frequenting an establishment that profits off of animal products is, of course, a valid issue but that's different than meat juice contamination.
- goda90 8y agoThe goal of Impossible Burger is to get meat eaters to replace meat in their diet with something more sustainable. It's not about vegan/vegetarian purism.
- standardUser 8y agoI imagine some people are also hand-wavey about the inevitable insect meat they consume in their otherwise vegetarian or vegan diet, or the countless small animals killed in the production of those foods. We all have to draw our lines somewhere I suppose, but let's be realistic about it. Consuming a few specs of beef juice on a vegetarian sandwich is not the same as purchasing or eating meat.
- mhandley 8y agoAre vegetarians the target for this? I wouldn't have thought you'd find too many of them in Burger King. I'm not a vegetarian, and do like a burger occasionally. On those rare occasions (usually on long journeys) when I do go to Burger King, if there's a good tasting beef alternative that's easier on the environment than beef, why not.
- hvs 8y agoIt's still vegetarian, just maybe not vegan.
- mhandley 8y agoAgreed - wasn't disputing that. All I was saying was that maybe us meat eaters who want to be slightly more healthy and slightly better for the environment are actually the target market.
- cannonedhamster 8y agoI think you're correct here. I had an impossible burger, but I can say pretty clearly every person who is a meat eater regularly has found it more pleasing than long time vegetarians. I personally enjoy the Beyond Meat Patty more. Anecdotal evidence is only just that, but it's been a trend I've seen. Personally I hope this becomes a big success and people really enjoy it, even if it's not my thing.
- hkyeti 8y agoThe majority of vegans enjoy the meat taste and the new crop of substitutes, just not the ethical/environmental costs. Source- polled my vegan group.
- greglindahl 8y agoI know a lot of vegetarians and vegans who don't want anything to do with something that's like meat, so perhaps your anecdote and my anecdote add up to advice to not claim either of us knows what a majority of vegans want? As an example of this issue in action, if you're taking your company out for food, it's a huge mistake to go to a place that only offers meat-like stuff for vegetarians and vegans.
- pdabbadabba 8y agoI don't see how this follows. An "animal product" is not the same thing as "meat." Meat is just one type of animal product to which people commonly have special objections. That is why the burger is accurately described as "meatless" and not "vegan."
- Skunkleton 8y agoI am not vegetarian, but I have plenty of friends who are for a wide array of reasons (moral, religious, environmental). This burger has come up with a few of them, and so far they are just happy that there is vegetarian option. They see it as important that a company like BK is offering a progressive vegetarian option. Not one of them has complained that there is a miniscule amount of non-vegetarian contamination. Of course I see why some would complain, and it is important that there are always people pushing for progress. But lets not pretend that _this_ isn't progress.
- ryandvm 8y agoNot sure I agree with you. As a "meatless" burger, it is _exactly_ what I had in mind. I'm not particularly interested in an entirely autotrophic diet.
- zitterbewegung 8y agoI like White Castle impossible burgers . But, I actually liked the veggie burgers that Burger King already had . I expect Impossible ones being a step up.
- Consultant32452 8y agoUnfortunately I don't live in an area with White Castle. I've tried an Impossible burger at a more "premium" burger place, Wahlburgers. I've also tried one at a local mom and pop that tested them for a week. I am excited to potentially have some healthier discount/fast food options in my area. I can't wait until BK rolls out here, I will be one of the first in line.
- cm2012 8y agoWC Impossible burger was served too "rare" tasting for me. I hope BK is more regular fast food burger tasting.
- bluetidepro 8y agoPrevious related popular discussion on HN here, when they introduced it: https://news.ycombinator.com/item?id=19542379 https://news.ycombinator.com/item?id=19542379
- bigDICK 8y agoEventually Walmart is going to start a price war with meat. It's going to be really interesting how the market will respond. I suspect a majority of people won't care.
- rossenberg79 8y agoThere’s a good reason why these sort of products are marketed as meatless and not vegetarian, and it’s not because they still contain some animal products. When a true vegetarian is hungry, the first thing that comes to their minds are plant based foods. If the first though is of juicy burgers or bacon or chicken then that person is not a real vegetarian. To be vegetarian is to be vegetarian in mind and identity. Meatless options are things you offer to omnivores. If you do not identify as a vegetarian, many people will likely not even consider vegetarian options unless you think they offer some benefit for you to reach a goal.
- deleted 8y ago[deleted]
- arkitaip 8y ago"To be vegetarian is to be vegetarian in mind and identity." Says who? Lots of people try out being vegan, vegetarian or eating plant based diets and many appreciate foods that remind them of meat.
- belltaco 8y agoNo, the real reason is that as soon as you label something vegetarian, it's an instant turn off to many meat lovers.
- deleted 8y ago[deleted]
- dashesyan 8y ago> To be vegetarian is to be vegetarian in mind and identity. I've been a vegetarian for 7 years. I identify as vegetarian. That doesn't mean I have some sort of purity of mind and spirit. It just means I don't eat meat, gelatin, etc... I enjoy fake meats, and I'm excited to try one of these.
- Jesus_Jones 8y agoWhen (probably not an if at this point) there are meat substitutes that are palatable to carnivores, will vegetarians accept them, meaning eat them? It's an interesting question, but I expect there will always be people that like the current vegetarian no meat lifestyle, even if there are non-meat but meat-like substitutes they'll avoid them. I do love a burger, even though I feel like I'm moving toward the veggie lifestyle for health and environmental reasons. I do have one vegetarian friend who likes meat-like substitutes :-).
- varelaz 8y agoI hope they will bring this to Europe soon.
- hhs 8y agoI lived in England for a bit and remember fast food places commonly having veggie burgers. This was both in Burger King and McDonald's. It was super convenient for that occasional quick bite. In the US, Burger King has been supplying veggie patties for some time, but I wonder why it took American fast food places so long to expand. For instance, why is there still an absence of veggie burgers in a typical US McDonald's? Is this a business decision or something else?
- rmason 8y agoIn America only one or two percent are vegetarians. In England it's over twenty percent! That's the reason it pays to cater to them. My sister is a vegan and on my urging she tried an impossible burger when it first came to San Francisco and she loved it. But Burger King is cooking the impossible burger on the same grill upon which they're grilling the meat. I haven't asked her but I'm guessing most vegans won't be buying their impossible burgers at Burger King for that reason.
- kemiller 8y agoDepends why they are vegan. If it’s for environmental or even ethical reasons a small amount of cross-contamination may not be objectionable as long as they personally are not contributing to demand for meat.
- mattmanser 8y agoNo, it's not. I wouldn't even say it's 5%, let alone 20%. You only have to walk into a supermarket to see this is nonsense, meat vs veggie options are like 10 to 1. You're referencing one widely debunked survey (this is about the vegan part of it, but it applied to the whole study and the vegetarian percentage claim (of 14%, not 20%), is discussed and debunked later in the article): https://fullfact.org/health/vegans-uk/ https://fullfact.org/health/vegans-uk/ I know 1 vegan and 1 vegetarian, but I know at least 6 ex-vegetarians.
- johnday 8y agoSince you're offering anecdotes as information, I'll also add that about 20-30% of my friends are vegetarian here in the UK. None are vegan, though. I think it's a two-parter: There's a degree of social pressure within groups, but it's also a function of where you live. As part of a university-dense area there's a lot of eco-conscious vegetarians here - which makes it easier to market to vegetarians - so they have more options - which makes it easier to be vegetarian. Feedback loops.
- dsfyu404ed 8y agoThis is nice for all the reasons mentioned but honestly I'm probably not going to ever eat it until it makes its way onto the value menu. I don't go to fast food to get a $5 burger, I go there to get a $1.55 burger. I can't be the only one.
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- ndespres 8y agoWell at some point we will have to reckon with the economics of how a $1.55 burger comes to be. It's simply not possible without sacrificing health, animal welfare, and the environment. Not trying to be preachy about this, but in a cheap meal there are many costs upstream which you pay for one way or another, just not at the counter.
- dsfyu404ed 8y agoI see no reason we can't have a plant based $1.55 burger that's not superior to the meat burger on all those metrics. The plant burger doesn't have the whole animal portion of the supply chain to pay for. It seems like an economics of scale issue.
- ndespres 8y agoMy original post more accurately could have read "the economics of how a $1.55 meat burger comes to be." I don't know anything specific about how the Impossible meatless burger is produced. I know that there are some tricky economics involved in beef production, specifically in government subsidies for the corn which is fed to cattle to make beef; the stream of meat "byproduct" which is turned into "ground beef"; and the huge supply of land and water rights used for grazing cattle which was obtained long ago by huge ranches for free or cheap, which any new at-scale competitor (meat or meatless) will have a hard time beating.
- goda90 8y agoYou're not going to just convince the average consumer to not buy the $1.55 burger in front of them by telling them to think about the upstream. You need to provide them with a straightforward alternative. Right now a $5 meatless burger might be able to compete with a $5 beef burger, but it's still going to lose in the $1.55 weight class.
- edgarvaldes 8y agoI'm interested in meatless burgers because the field can expand so much: being able to get the taste, the smell and texture of a meal without the "classic" ingredients.
- everdev 8y agoI wonder what the cost basis is of an Impossible Burger vs. a beef patty. The meat industry has built up some economies of scale but it's hard to believe that raising and slaughtering cows is the most cost effective way to feed people protein.
- honkycat 8y agoI am not a vegan. But I do hold a lot of environmental values. There is a LOT of interesting writing on the economy of the meat industrial complex. In essence: It is totally propped up by with subsidies from the US Government. They LOSE money on every cow slaughtered. They destroy our planet. All of the profits go to the billionaire farm owners who lobby to keep the laws in place. It is so horribly corrupt. Personally, I find it disgusting that we give hand-outs so these billionaire ranchers can: - Feed us unhealthy food - Destroy the environment with greenhouse gasses and farm run-off - Take up MASSIVE amounts of space - Use massive amounts of water - Create drug-resistant bacteria by pumping the animals full of antibiotics - create horrible living conditions for animals and suppress anti-meat propaganda with ag-gag laws - Pay their workers in the factory farm a pittance to do depressing, disgusting work so the owners can hoover up all of the profit. Check out https://meatonomics.com/ https://meatonomics.com/ for more information.
- everdev 8y agoYes, it's sad on many levels. Never heard of a billionaire farmer though. Maybe Purdue (chicken)?
- honkycat 8y agoTyson, Cargill, JBS, National Beef are all multi-billion dollar companies whose owners are billionaires. Calling them "ranchers" is probably a stretch though, haha!
- yellowapple 8y agoYeah, definitely a stretch, and one that I feel distorts the picture. "Billionaire ranchers" conjures up an image of some guy with a cowboy hat and gold chains in a mansion overlooking endless expanses of pastures and barns. In reality most independent ranchers don't live so lavishly :)
- goda90 8y agoHere an interesting quote[0] from the founder of Impossible Burger that kind of touches on the meatless vs vegetarian/vegan discussion happening a lot in this thread: "[Before becoming a vegan] I loved putting milk in my coffee and cereal, but plant-based milks don’t work for me so far. No-one is trying very hard to deliver the full experience of what consumers value from milk. We don’t want to follow the course of soya and almond milk. We’re after 100% of the market, not a niche of people avoiding meat or being health conscious. To capture the whole market you have to deliver whatever it is that consumers value from that category of product. People have been making veggie burgers forever but not trying to make something that replicates the crave-able experience that meat lovers enjoy." [0]https://www.theguardian.com/sustainable-business/2017/jul/08/impossible-foods-ceo-eliminate-meat-human-diets-veggie-burger https://www.theguardian.com/sustainable-business/2017/jul/08...
- robertfw 8y agoAs an aside, there are quite a few non-dairy creamers that work great for coffee/tea etc, as almond/soy definitely do not work well.
- astura 8y agoMany mainstream "Non-dairy" creamers, like Coffee Mate and International Delight, usually have dairy in them though, specifically, caseinate. So not suitable for strict vegans. It's a quirk in labeling laws that products that have milk-derived ingredients can be labeled non-dairy as long as they label the milk-derived ingredients as milk-derived in the ingredients list. That being said, they do make vegan creamer, never had any myself. It's still a specialty product though, most places that serve coffee, beyond coffee shops, are only going to have milk, half and half, and Coffee Mate/International Delight.
- hnarn 8y ago> there are quite a few non-dairy creamers that work great As someone who has tried a lot of non-dairy creamers, I have yet to find a single one that "works great". There's something very characteristic about both the taste and the consistency of milk and most replacement products are nowhere close. That's not to say milk is irreplaceable for all applications, but there's a tendency to over-hype healthy and organic replacement products that try to be "just as good" because we all want a sustainable, healthy replacement without sacrificing anything at all, but belying reality is hardly going to get us there. Personally, I feel more attracted to the idea that it's better to do something than nothing at all. You don't have to go vegan tomorrow, if people just ate less meat and started thinking about this type of stuff as a luxury and not a right, we would've come a long way. Personally, milk in my coffee is non-negotiable. Bacon for breakfast? Well, I hardly need it every day, or even every week, so I'm open to discuss frequency.
- rottyguy 8y agohad my first impossible burger this weekend. the patty itself was like 6oz and cost $15 just for the burger (no fries). i'm in NYC and even this is a bit high for the area. it was also sitting on a large bun topped with lettuce/tomorrow. the patty was overwhelmed. I thought it tasted just ok and would give it a C. The whopper patty tastes better IMO.
- shin_lao 8y agoI tasted the impossible burger a while ago and was underwhelmed by the taste. In NY we had bareburgers that provided us with the impossible before BK. It's better than a typical veggie burger for sure but will definitely not choose it over meat.
- DennisP 8y agoEvery review I've seen has said the new version is much better, and that's just starting to roll out.
- astura 8y agoI'd give it another go, they debuted a new version at CES back in January which people say is a lot better than the old version.
- WillPostForFood 8y agoIn addition to the other people who commented, I'll add that, like beef, impossible burger will vary based on the cook. So things like seasoning and level of doneness have a big impact. I'm a big hamburger fan, and I had a well seasoned, medium rare impossible burger and thought the flavor was great. Texture was different, but not bad. Anyway, I'd also recommend giving it another try.
- turtlebits 8y agoWhopper patties IMHO are the worst fast food burger patties. Sometimes they're over-microwaved and on the border of inedible. I can't imagine an impossible burger tasting worse.
- subpixel 8y agoI feel like Taco Bell could have done this years ago with any old seitan product, and I await their announcement eagerly.
- astura 8y agoI wonder if there's a big market at Taco Bell, the reason I say that is because Taco Bell has beans, which is a just fine protein for me at least. I personally don't feel like I need anything else if I've got beans. Though, honestly, Chipotle and Moe's both have a tofu option though.
- sand500 8y agoYeah tacobell has always been super vegetarian friendly because you could just substitute beans for meat in anything
- subpixel 8y agoyes and no - there is a certain satisfaction to the meat filling even when it is not meat. we make fake meat tacos at home pretty often, but never bean tacos. alas existing brands of fake ground beef are actually not all that useful outside of taco territory - gets gummy in bolognese, etc.
- sand500 8y agoI'd say a taco with beans is much better than a burger without any Patty(MCD in USA) but that's personal preference on what constitutes a good meat substitute. Del Taco has Beyond for their tacos and Chipotle has sofritas so I can see Taco Bell offering something other than beans in the near future
- deleted 8y ago[deleted]
- wccrawford 8y agoAs far as I can tell, I'm the target demographic for this. I eat beef (and other meat) burgers because I like how they taste. If this comes close, I'll gladly switch, even though they cost a little more. I'm far from vegetarian, but I've been thinking more and more that I'd like to slim down on my actual meat eating for a few reasons, including the environment, the animal living conditions, and the cholesterol. The one thing I'm not happy about is trading fat for carbs. I'd rather stick to the protein and fat. But no solution is going to be perfect.
- chrisco255 8y agoAs someone raised around cattle ranches, I really don't understand the animal living conditions argument.
- GFischer 8y agoCows have it pretty good (especially in my country Uruguay) - I absolutely understand it when you´re speaking about chicken and fish though. The one ugly part for cattle is the slaughter, you need to have tough skin to work at a slaughterhouse.
- mrfusion 8y agoWell most of them don’t live on “ranches” for one.
- Faramir4k 8y agoThere's an interesting anti-meat psyop going around, coinciding with rising meat prices (Canada).
- 0xB31B1B 8y agoRanches and feed lots are different. In the US, cows are raised on ranches until 6 months before slaughter, where they are brought to a feed lot, fattened up in crowded conditions, then slaughtered
- henryfjordan 8y ago
- darepublic 8y agoThis is a good gambit from BK, and just definitely a good trend overall.
- RandomInteger4 8y agoAre these the burgers that bleed for no apparent appetizing reason? If I see my burger bleed, I'm sending it back, because I don't want food poisoning. Not sure how they came up with this nonsense that they think people want to see bloody under cooked ground meat.
- shaklee3 8y agoThe beet juice makes them "bleed", but more than that, it gives them the color of beef. And it turns brown when cooked.
- kmlx 8y agowut? it’s not blood, “it's myoglobin, the protein that delivers oxygen to an animal's muscles. This protein turns red when meat is cut, or exposed to air. Heating the protein turns it a darker color. Rare meat isn't “bloody,” it is just cooked to a lower temperature” [0] you’re sending stuff back based on your lack of knowledge. [0] https://www.google.co.uk/amp/s/www.huffpost.com/entry/what-is-the-blood-in-steak_n_57fc0219e4b0e655eab6eb36/amp https://www.google.co.uk/amp/s/www.huffpost.com/entry/what-i...
- NatoStrut 8y agoBurgers should not be served rare because of the risk of food poisoning in under-cooked minced beef. You can eat steak rare because you sear the outside, killing the bugs. Calling it "blood" is wrong (but everybody knows what that means), but sending it back for more cooking isn't. Some people think the risk is small enough that they're not bothered by it.
- mrfusion 8y agoWhen is this happening? What’s the exact date I can stroll into a Burger King and buy this?
- duxup 8y agoI look forward to trying it. Having said that I find that fast food burgers already taste "like" a burger and are a bit off anyway. Replacing my home made burgers, going to be dang hard with some kind of substitute.
- thorwasdfasdf 8y agoas much as i appreciate a meatless burger, it's no-where near perfect. The saturated fat content is extremely high (15%) thanks to the coconut oil. And it's super high in sodium as well: 1240mg (about 70% of 1500). and half of it is still fat. They've still got some work to do before it can be considered healthy. But, they say it tastes just as good as the real thing, which is quite an achievement. Ingredients: Potato protein, soy protein (soy leghemoglobin), coconut oil, yeast extract, cultured dextrose, methylcellulose, and food starch modified.
- apendleton 8y agoI think they're explicitly not interested in making it healthy as compared to a beef burger. They're looking to appeal to exactly the same people that would want a regular burger, and deliver as near an identical experience as possible, but with a lower carbon footprint. Products already exist on the market for health-conscious consumers, but BK customers apparently prefer burgers, health considerations notwithstanding. Presumably at least part of that preference is because they're greasy and salty and indulgent, and substitute products would need to check those same boxes to be appealing.
- RavingGoat 8y agoThe current Morningstar veggie patties at Burger King are microwaved so no cross contamination with the conveyor belt cooking contraption that cooks the meat patties. Maybe they'll do the same with the Impossible patties.
- bovermyer 8y agoI'm curious to try this. I'm not a vegetarian, but our species' reliance on other animals for food makes me a little uneasy.
- dghughes 8y agoThe Impossible Burger uses coconut oil which is 90% saturated fat the highest of any oil. Saturated fat causes a spike in bad cholesterol. Beef fat has saturated fat but it's only at 40% of the total. Even heme the thing that makes the burger look bloody is even worse foe health than the coconut oil. Of all the things in red meat heme is the thing that causes the most harm and it's in the Impossible Burger. I'm not vegetarian but I do eat mainly plants with low meat consumption. I like the concept of vegetable-based burgers for diet reasons (not morality/ethics) but the Impossible Burger with coconut oil and heme seems very unhealthy.
- seriousaccount1 8y agoThe article claims the impossible burger to have 90% less cholesterol
- matthewtoast 8y agoOf course — all food has good and bad qualities, the question here is really: Is it unhealthier than a beef burger? With all other qualities being equal or better? For example: Coconut oil may have the highest % of saturated fat, but that data point isn't relevant unless we know how much they put in each impossible burger, and compare that to the amount of fat in ground beef. I.e. despite that percentage, _per burger_ a beef burger might still give you more saturated fat. The same goes for the concern about heme.
- 24gttghh 8y agoold recipe: 70% sat fat per 4oz serving [0] new recipe: 40% saturated fat per 4oz serving. [1] ground beef: 37% saturated fat per 4oz serving.[2] [0]https://faq.impossiblefoods.com/hc/en-us/articles/360021729274-What-was-the-original-Impossible-Burger- https://faq.impossiblefoods.com/hc/en-us/articles/3600217292... [1]https://faq.impossiblefoods.com/hc/en-us/articles/360018939274 https://faq.impossiblefoods.com/hc/en-us/articles/3600189392... [2]https://www.nutritionix.com/food/ground-beef https://www.nutritionix.com/food/ground-beef I've eaten the original impossible burger, and I can't wait to try the new version.
- TehCorwiz 8y agoCould you provide some sources? Also, quantity is a big factor. It may use coconut oil, but still have less oil/fat than beef.
- ponderatul 8y agoI'm mostly worried about soy and generally, this human interventionism. Where you take something that has been with us for 2000 years and replace it with something else, on which it's impossible to have the same amount of data.
- superpermutat0r 8y agoSame worry applies to cars, plastics, artificial fertilizer, pesticides etc. Government isn't going to stop this.
- LesZedCB 8y ago2000 years? humans have been consuming dairy for only 10,000 years, a very short evolutionary timescale. And many people can still barely consume it.
- akeck 8y agoSo... I pay a little extra for the BK Impossible Burger. I find its taste dead on. Awesome! But... how do I know some penny pinching Burger King franchise owner isn't just using regular beef patties for both regular burgers and Impossible Burgers? ;-)
- bargl 8y agoContracts. BK finds out and removes contract for franchise Rights. These rights are expensive to get. BK the franchise would destroy someone if it got out in the news they were doing this. This is a huge PR stunt and they're going to protect themselves as fiercely as possible against negative PR with this.
- zaarn 8y agoOn similar news; McDonalds also rolled out a vegan burger in Germany today. It's apparently only a test run but I hope it stays considering it's pretty damn good.
- tracker1 8y agoThere's really no reason other than the "feel good" marketing that this should cost MORE than actual beef. As long as that's the case, it's more of a "pacify the woke" thing than a "make the world better" thing.
- phil248 8y ago"As long as that's the case..." As long as the hypothetical you stated without evidence is true, then we must accept the false choice you presented? I may have failed to understand your point, or you may have failed to make one.
- tracker1 8y agoIf it costs more than actual meat... then is there really another reason beyond consumer demand to do this? Because if it is costing more, imho it's likely way overpriced or potentially more harmful environmentally than the actual animal farming.
- wemdyjreichert 8y agoHonest question: if people decide to adopt this veggie diet, will we see a change in average height? Protein or not, most cultures with veggie cuisines have much shorter people.
- OisinMoran 8y agoThis is great news, and hopefully it can make its way to Europe soon. I was always a big fan of the Whopper and excited to try this. What I am still baffled about is how the Linda McCartney range of vegetarian products has not made it to the US yet. The Mozzarella burger in that range tastes absolutely phenomenal (very meaty) and is great value (€2 for packet of 2). Would highly recommend anyone to check this out if in Ireland or the UK (Tesco or Waitrose always have them in stock).
- Jenny_Williams 8y agoNo kidding? That's a huge step into the plant-based meat industry. I've never tried the impossible burger and I'm fairly excited to do so. Hopefully they don't change the original recipe completely.
- purplezooey 8y agoI might try BK again based on this. Love the impossible burger. I wish my local BK were a little cleaner.
- Monica_Thompson 8y agoI think it will most likely be more expensive than any of their meat products. A lot of companies have used the plant-based wave to make their products seem exclusive when in reality it's more sustainable and cheaper to produce.