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Your scenario doesn't reflect how Brave's model works at all - it just reflects various misconceptions on your part. Brave does not replace publisher ads with

Your scenario doesn't reflect how Brave's model works at all - it just reflects various misconceptions on your part. Brave does not replace publisher ads with their own. Brave does not block first party ads. Google's search ads display. Facebook's ads display. Twitter's ads display. Brave does block other ads by default, and as a user agent, it's reflecting the valid, ethical choices of the user not to load the untrustworthy content and scripts from these poorly-coded, user-hostile third party ad networks. If a user opts-in to Brave's ad ecosystem, then they've also made a decision about what content funding model they want to support. There are many browsers out there, but till now there's really only been one privacy-invading ad model. Now we have not just another browser, but another ad model which respects privacy, and after all we've learned about the current ad-tech ecosystem I'd prioritise user agency over all other considerations. If the primacy of user agency begins to take hold, then the market will adapt and survive and even thrive within this new model.

albedoa 7y ago
> Your scenario doesn't reflect how Brave's model works at all Because he didn't exclude first-party ads? That's what you consider to be not reflective "at all"? Just pretend he said "all non-Adsense third-party ads" and then educate us against whatever additional misconceptions you perceive him and us to hold.
- justsee 7y ago
  Because Brave does not replace publisher ads with their own.
  - manigandham 7y ago
    They literally do. They remove ads on the page. Then they show their own ads to the user.
    - justsee 7y ago
      This has been a consistent dishonest mischaracterisation: that Brave literally swaps a publisher's own ads with their own. That functionality is on the roadmap, but Brave has stated that will only occur with publisher consent. Keep an eye out for accounts that try to push this mischaracterisation and see if they're linked to the existing ad tech industry...
      - manigandham 7y ago
        All ads are blocked automatically without publisher consent. The only ads available are from Brave. Therefore the only way a publisher can get money from ads is from Brave swapping ads. So I guess if you want to be technical, Brave either swaps with nothing or with their own ads.
        justsee 7y ago
        Huh? What you're saying is simply wrong. First party ads aren't blocked. Publisher ads aren't swapped. If a user opts-in to Brave's model for ads, they are system-level notifications which lead to full-page ads that aren't linked to any website.
      - SmellyGeekBoy 7y ago
        > Keep an eye out for accounts that try to push this mischaracterisation and see if they're linked to the existing ad tech industry... You keep making vague accusations of shilling so I'll turn the tables - what exactly is your connection to Brave?
        justsee 7y ago
        Shilling? No, consistently seeing the same attempts at poisoning the well with regard to Brave's model become rather irritating. I have no connection with Brave.
        notafanofBAT 7y ago
        I've been following brave since the Tom Scott thing blew up. The whole thing seems like a disingenuous cash grab or a (slowish) pump and dump crypto scheme. There are quite a few zealous defenders of BAT and Brave that always turn up in threads like these that you have to question why these people are so willing to look past what seem like obvious flaws in the product. Anyway, on reddit the user with the same name has deleted their account but this one is still active and active in the BAT / Brave subreddits. [0] Full disclosure: I came to root against Brave after seeing how Tom Scott was treated and how that whole debacle went. I don’t even work in Tech so really, I shouldn’t care. If your product has to be opt-out to have a chance of success, then it's a failure from day one. [0] https://old.reddit.com/user/justsee_/posts/ https://old.reddit.com/user/justsee_/posts/ edit: opt-out in regards to the creaors being sent BAT by users without knowing about that. i.e. the Tom Scott Fiasco.
  - hexane360 7y ago
    Google doesn't have to replace publisher's ads with their own. They could just replace them with ads going through their market.
dragonwriter 7y ago
> Brave does not replace publisher ads with their own. It absolutely both blocks (many) pre-existing ads and places its own ads. Those are both overt features of the browser. > If a user opts-in to Brave's ad ecosystem, then they've also made a decision about what content funding model they want to support. It's not really a content funding model, since whether Brave shows (and derives revenue) for ads or not (and whether it blocks the ads the content supplier has decided to place or not) has nothing to do with any agreement or payment to the content source; it's a browser funding model. The content funding model it (indirectly) promotes is the covert “organic” advertising model, where rather than being separated and distinguished from the editorial content, the promotional content is integrated with and inseperable from the organic content.
- maxencecornet 7y ago
  >and places its own ads. No it does not, I've been using the Brave browser for over a year on desktop, with the users ads activated This is the most common seen misconception on HN about Brave, Brave is not replacing ads with it's own ads It just doesn't work like this A great comment from a Brave team member about that misconception on Reddit: https://www.reddit.com/r/ethtrader/comments/bby4um/the_la_times_latimescom_one_of_the_largest/ekn0706/ https://www.reddit.com/r/ethtrader/comments/bby4um/the_la_ti...

albedoa 7y ago

> Your scenario doesn't reflect how Brave's model works at all Because he didn't exclude first-party ads? That's what you consider to be not reflective "at all"? Just pretend he said "all non-Adsense third-party ads" and then educate us against whatever additional misconceptions you perceive him and us to hold.

justsee 7y ago
Because Brave does not replace publisher ads with their own.
- manigandham 7y ago
  They literally do. They remove ads on the page. Then they show their own ads to the user.
  - justsee 7y ago
    This has been a consistent dishonest mischaracterisation: that Brave literally swaps a publisher's own ads with their own. That functionality is on the roadmap, but Brave has stated that will only occur with publisher consent. Keep an eye out for accounts that try to push this mischaracterisation and see if they're linked to the existing ad tech industry...
    - manigandham 7y ago
      All ads are blocked automatically without publisher consent. The only ads available are from Brave. Therefore the only way a publisher can get money from ads is from Brave swapping ads. So I guess if you want to be technical, Brave either swaps with nothing or with their own ads.
      - justsee 7y ago
        Huh? What you're saying is simply wrong. First party ads aren't blocked. Publisher ads aren't swapped. If a user opts-in to Brave's model for ads, they are system-level notifications which lead to full-page ads that aren't linked to any website.
    - SmellyGeekBoy 7y ago
      > Keep an eye out for accounts that try to push this mischaracterisation and see if they're linked to the existing ad tech industry... You keep making vague accusations of shilling so I'll turn the tables - what exactly is your connection to Brave?
      - justsee 7y ago
        Shilling? No, consistently seeing the same attempts at poisoning the well with regard to Brave's model become rather irritating. I have no connection with Brave.
      - notafanofBAT 7y ago
        I've been following brave since the Tom Scott thing blew up. The whole thing seems like a disingenuous cash grab or a (slowish) pump and dump crypto scheme. There are quite a few zealous defenders of BAT and Brave that always turn up in threads like these that you have to question why these people are so willing to look past what seem like obvious flaws in the product. Anyway, on reddit the user with the same name has deleted their account but this one is still active and active in the BAT / Brave subreddits. [0] Full disclosure: I came to root against Brave after seeing how Tom Scott was treated and how that whole debacle went. I don’t even work in Tech so really, I shouldn’t care. If your product has to be opt-out to have a chance of success, then it's a failure from day one. [0] https://old.reddit.com/user/justsee_/posts/ https://old.reddit.com/user/justsee_/posts/ edit: opt-out in regards to the creaors being sent BAT by users without knowing about that. i.e. the Tom Scott Fiasco.
- hexane360 7y ago
  Google doesn't have to replace publisher's ads with their own. They could just replace them with ads going through their market.

dragonwriter 7y ago

> Brave does not replace publisher ads with their own. It absolutely both blocks (many) pre-existing ads and places its own ads. Those are both overt features of the browser. > If a user opts-in to Brave's ad ecosystem, then they've also made a decision about what content funding model they want to support. It's not really a content funding model, since whether Brave shows (and derives revenue) for ads or not (and whether it blocks the ads the content supplier has decided to place or not) has nothing to do with any agreement or payment to the content source; it's a browser funding model. The content funding model it (indirectly) promotes is the covert “organic” advertising model, where rather than being separated and distinguished from the editorial content, the promotional content is integrated with and inseperable from the organic content.

maxencecornet 7y ago
>and places its own ads. No it does not, I've been using the Brave browser for over a year on desktop, with the users ads activated This is the most common seen misconception on HN about Brave, Brave is not replacing ads with it's own ads It just doesn't work like this A great comment from a Brave team member about that misconception on Reddit: https://www.reddit.com/r/ethtrader/comments/bby4um/the_la_times_latimescom_one_of_the_largest/ekn0706/ https://www.reddit.com/r/ethtrader/comments/bby4um/the_la_ti...