8 ms·
Accenture sued over website redesign so bad it Hertz
- willhallonline 8y agoThis suggests so much that it is so important to choose the right partners for the job. Accenture has certainly made mistakes and I would presume that Hertz has a long contract to use Accenture as an outsourcing provider, so it may well not have been an option to use anyone else. But, what a farce. Everyone has the ability to make mistakes, but you probably wouldn't hire a plumber to change your electrics. And I would think that the chances are that the actual work is being completed by people who have little understanding of the job they are supposed to be completing (and it appears maybe even the tools they are supposed to be using). The extra frustrating things are that I am sure this will be used by people to suggest at why software projects fail; whereas, it is probably more symptomatic of a string of errors over project planning and understanding.
- unlimit 8y agoI don't get the headline. "Accenture sued over website redesign so bad it Hertz". Are they trying to use Hertz instead of hurt??
- probably_wrong 8y agoYes
- dentemple 8y agoIt's what we in the industry call a "pun", or a "play on words".
- baud147258 8y agoIt's the register, it's their habits of using tabloid-style headlines with those kind of jokes and puns, even if the content is not (always) outrageous. Personally when I submit a story from there, I'll transform the title to a "normal" headline, which is more readable and in-line with the expectation here; also many titles are too long for the HN title limit, so I have to do it anyway.
- knolax 8y agoHertz is a car rental company in North America that hired Accenture to redesign their website. The redesign was bad so Hertz broke off the contract and sued Accenture.
- WheelsAtLarge 8y agoYup. Headline writers just love the puns.
- manishsharan 8y agoThis is why you need to develop in-house talent for execution of strategic initiatives. The consultants are very useful for helping formulate strategy and they are worth the money. But implementation has to be done by the organization itself as the knowledge and network required to implement an initiative is deeply organic. Once the management had settled on a strategic direction, they should have hired key executives , managers and architects and developers. They should have then supplemented this taskforce with contractors or even outsourcing companies. Let Accenture own the whole initiative from soup-to-nuts was dumb. Fire that CIO!
- dentemple 8y agoExactly. All they wanted was a mobile-first website. Did that really require a $32 million investment? An in-house team could've handled that for less, with more trust involved. Focus on hiring good people!
- x0x0 8y ago$32m isn't crazy for a redesign of a large ecommerce site. Consider the needs right out of the box: * multi-language and accessible * desktop, tablet, mobile -- doing this well requires pretty good design chops and a lot of testing * handles money and credit cards, so requires PCI compliance -- there's little chance they're going to move to something like Stripe at their scale * probably connects to a godawful homegrown inventory system * very high uptime requirements * integration with their analytics chain, to provide highly complex ad reporting and conversion optimization flows * an administration UI that functions both at the global level and at the store level with complex permissions and reporting given the various management chains involved Considering even a mid-tier dev costs order $200k fully loaded, a small front-end scrum team of 5 front end eng, a designer, and a PM runs you $1.4/year; a backend team of 10 also with a PM runs $2.5m. That's $8m over 2 years for a pretty small team and not super-expensive talent. I'd initially spec the Hertz site as over $20m to build. And that cost could easily rise.
- Bamafan 8y ago
- chaddattilio 8y agoI'm guessing the comps were shit.
- deleted 8y ago[deleted]
- ycombonator 8y agoAccenture depends heavily on its army of outsourced smaller firms with junior remote staff. No surprise here.
- iammiles 8y agoI work for a fairly large corporation that was looking at Accenture (among other firms) to help augment our team on a complete revamp of a current web product. By the time we were taking RFP's and listening to pitches, we as a company had already chosen the stack and architecture of how we wanted this new product to be. It wasn't anything out of the ordinary: Typescript with React / Redux with various services hosted on AWS. All the firms we spoke to were onboard with this and continued on with their proposals except Accenture. One of their lead devs was extremely combative and trying to tell us that going with Angular was a much better idea / React is a failure. On top of this, they kept pitching that they were going to rewrite all the backend services, which was not part of the RFP or even brought up as something wanted. It really felt like they already had a generic turnkey product in place and wanted to sell us that instead.
- ep103 8y agoThey do. All the code they would have "Written" would have been done by offshoring teams in india or mexico or etc. These offshore locations only know specific technologies. A specific building in India, for example, may only know how to write WCF code that gets data from a SOAP call. Their Mexico building may genuinely only know how to write WPF applications. To be clear, this isn't a knock against Mexican or Indian people. But the people working in these accenture buildings are literally writing code using windows notepad, in un-airconditioned rooms, and fired if they don't deliver on time. They then, obviously, write buggy code, which Accenture then offers to fix to the client for an additional fee. They used to have onshore American developers responsible for being the white/professional face to the client, but they've since dropped that as well, and now only hire on a management level for that role. The crazy thing is IBM consulting is worse. I've been forced to work with IBM .Net Consultants who didn't know what visual studio was. Not how to use it, but literally didn't know what it was. And when shown what it was, couldn't figure out how to start the installation process. Again, not install the whole thing, couldn't figure out how to double click Setup.exe. The very best though, was a small consulting company that was competing against my Accenture project back at the time. He was, of course, also an Indian outsourcing company. But he came with the additional twist that everyone he hired as a developer was a woman from India, and was only on-site in the USA on temporary work permit. He was the only man. So if they didn't do exactly what he said, he would kick them out of the country, and send them back to India. No potential for gross abuse there. There are great offhsoring companies, but they don't work for offshoring rates. I now firmly believe that if your company is seriously looking at offshoring their technology for cost savings, it is not a competent technology company already.
- pcurve 8y agoYou use Accenture to supplement your team. You never give them the whole project, especially IT and design projects. 80% of the blame lies with Hertz management. It's professional negligence and mismanagement. Most likely, they were probably advised against the decision. Even if they weren't, there likely were plenty of warning signs along the way.
- smileysteve 8y agoThis is why you outsource; the executive that decided to use Accenture is most likely safe despite the failure. Nobody got fired for hiring Microsoft or IBM for a project. The person who gets fired is the executive that says "we can do this in house" and comes up at 90-110% but stepped on the wrong board member's toes.
- kls 8y agoI actually did the exact opposite but I hedged my bets. Accenture was awarded a 40 million dollar by Marriott. At the time I was a fairly powerful executive at Marriott that was in charge of the web middle-ware and infrastructure technologies. They delivered a plan and it was pretty much we are going to build this whole thing on JSP, Struts and WebSphere. I wrote a manifesto to the board about how doing so was setting us back years in development as the world has moved on from these technologies to front end, and back end web technologies. So I remember they had a program manager from the middle east and he tried every underhanded trick to undermine my credibility. So I buffered myself by hiring a small crew of IBM's Solutions Services and borrowing the top UI designer from Apple on a consultancy basis, these guys are not global services but rather very high end DE's from IBM such as Roland Barcia and Mathew Perrins. Anyways we built a point by point rebuttal against all of Accentures proposals and how we could not achieve our goals using old page-post model that they where proposing. So anyways, Accenture is arguing that JS based front end technologies are not mature, rest is not proven, etc, etc. Anyways so we are in the board, meeting with the CTO, CIO and CFO from Marriott as well as my direct line president who is totally on my side. And this program manager starts going on and on about this (it was basically them covering for the fact that they had nothing but sub par Java talent in their org.). So while he is going on and on, I start walking around the table and start dropping packets in front of all my execs. Then I start dropping them in front of the Accenture top brass finally the program manager. The packet contained a Gartner research article from Accenture's CTO about how enterprises that fail to adopt disconnected JS and mobile UI's based on components communicating with legacy enterprise systems via rest ran the risk of becoming outdated and increase technical debt. Anyway, program manager lost his shit, and came over the table at me. Accenture was escorted out the door, I was asked to provide a budget and a resource plan for implementing it in house. I went to my program manager, and two of my contracting outfits about scaling resource and we came up with a conservative figure of around 7 million, and a 1 year time-frame. We finished in 8 months, at 4.5 million total spend. TLDR - I saved Marriott 35 million dollars by getting rid of Accenture, did it in house, was attacked by an Accenture personnel and was asked to consider the interim CTO position due to the overwhelming success. I resigned 2 months after the project was finished and went back to remote development, I have never considered a executive or CTO position again after that and other experiences as a CTO with other orgs.
- stevetursi 8y agoPeople are talking about building in-house talent. I was part of the in-house talent at Hertz. We were executing the strategic initiatives (at some level we came up with them), and we were doing a damn fine job at it. In early 2016, they fired us all. We were made to train up our replacements (at IBM in India) in order to receive severance packages. Later we found out that Accenture had picked up the initiative. And now the world knows the rest of the story. All the points made here (ie warning signs, organic initiative) were passionately made at the time to Hertz brass. But someone, no doubt on a golf course somewhere, sold them the idea that they can save millions on paper. And, on paper, they were right: Shortly after firing us all, the CIO received a $7 million bonus. Unfortunately for everyone involved (except the CIO, of course), paper doesn't reflect reality.
- mk89 8y agoProfit, short term thinking, incompetence. This triplet is so common that seems to be part of a major study that lots of execs have properly mastered. Is there anywhere some study/statistics that shows the impact of those 3 elements together? Because I am quite sure it's extremely common, or I just stumble upon such cases really frequently....
- raverbashing 8y agoWhy should they worry about it? CxO are rarely held accountable for their missteps by the board. Maybe this time it didn't go out unnoticed because someone actually tried to use their website and got pissed off it didn't work
- joombaga 8y ago> CxO are rarely held accountable for their missteps by the board. Why is that?
- close04 8y agoBecause the company that decides to punish their CxO will have a hard time finding one. People job hunting at that level want a guaranteed golden parachute, whether things go well or not. And the board agrees to pick one of these guys up because that person will implement all the shitty decisions while leaving the board with clean hands. Everybody (who's high enough) wins because they all get their paychecks and bonuses by the time the cookie crumbles. And when it does you can blame the "dead guy", the same CxO that already took off with the golden parachute and is off to another company to do the same thing. I know a few of these people, moving around in similar positions in every company. They are brought in as hatchet men, with full knowledge that it will be a fiasco. But before this becomes obvious everybody gets to tout cost savings, optimizations, etc. to get their bonuses. Then the person is paid handsomely to leave and take all the blame with them. Their LinkedIn profiles are chock full of 12-24 month stints at all kinds of companies with "successful" projects... until you ask someone involved with those projects.
- mrosett 8y agoAn amazing bit of context here is that Accenture were the ones who got hired to replace the incompetent contractors who built the disastrous first version of healthcare.gov. Apparently large-scale web development projects have a hard time getting good talent.
- dentemple 8y ago>Apparently large-scale web development projects have a hard time getting good talent. ... for acceptable wages. That's the kicker. Good talent doesn't sign up for large-scale web projects at $20k/year.
- kfk 8y agoWell the reality is that this setup is even more expensive than internal talent! I have hired and manage a team of 5 people for data analytics work. Our IT keeps pushing us to user offshore resources at hourly rates instead (Capgemini, same crap as Accenture) that would end up costing the company 2-3 times more then our internal analysts. On top of that these people are not well trained, lack motivation, do mistakes everywhere and somehow always put the fault of all problems back to you, because you did not test well or not write all requirements etc.. I am saving the compay hundreds of thousands, I could save millions but I just can’t fight this all political mess alone. The interesting point is that my analysts do work in an offshore location, but we pay them well and we spend a lot of time training them on sound technologies, not the crap consulting comes up with. Also we kid ourselves thinking projects end, in real life projects become routine work so hiring people on project basis does not work, you pay them a temp work premium but it’s not temp work.
- greggyb 8y agoHire me. I consult in exactly this field. I will charge an exorbitant rate (you know, to show I'm qualified) and come tell your leadership that they're wrong. This is a service I'm very happy to offer!
- supro 8y agoI will be honest to admit, before I read this article, I didn't even know charging $32 million was possible for a website.
- emiliobumachar 8y agoBrace for impact. https://www.bloomberg.com/news/articles/2014-09-24/obamacare-website-costs-exceed-2-billion-study-finds https://www.bloomberg.com/news/articles/2014-09-24/obamacare... "The federal government’s Obamacare enrollment system has cost about $2.1 billion so far, according to a Bloomberg Government analysis of contracts related to the project."
- nitwit005 8y agoThat had senators intentionally shoving bits of the system into their state. They wanted more money flowing to the state, so larger numbers were a plus from their perspective. They got to blame any failure on Obama, so why not I guess.
- ownagefool 8y agoSuper possible, but it's based on smoke and mirrors "scaled agile" and building stuff you don't really need. Only really the big guys get away with it though.
- danieltillett 8y agoBill more next time.
- sct202 8y agoAnd some how that massive number didn't even include training costs, because the website never went live!
- rustyf 8y agoDepends what website means - could be one html page or amazon.com level. It’s still a load of cash, mind
- 8y ago
- Kipters 8y agoI used to work for an "orange" company close to Accenture, I left for these exact reasons
- efarid 8y agoOn the bright side, this is a hard lesson to those who seek the hype of digital transformation without actually knowing it's about people mindset and skill before software and fancy technology!
- rchaud 8y agoThe only times I even hear the words "digital transformation" is in management-focused publications like HBR or in marketing literature from shops that CRM implementations. Even though HBR articles are sometimes written by technical people, the words themselves tend to be buzzword soup. I feel like they're speaking to a non-technical upper management audience. Surely someone familiar with managing IT projects would see those words and run for the hills.
- pmarreck 8y agoDon’t hire a consulting firm to do development work because they will just hire it out to a shitty firm in India and charge an exorbitant premium
- jrochkind1 8y ago> And then in what may be the ultimate management consulting logic, Accenture apparently told Hertz that to speed up the production of the website's content management system, it wanted to use something called "RAPID" – and told Hertz it would have to buy licenses for it to do so. Hertz bought the licenses, however, it turned out that Accenture didn't actually know how to use the technology and the quick-fix took longer than it would have done without it. Anyone know about what they're talking about?
- WallyMcClure 8y agoI’m surprised by reading this. I worked at The Coca-Cola Company in downtown Atlanta for a few years. What I watched TCCC do to outsiders just boggled my mind. It seems that everyone is jumping on Accenture. I have no love for Accenture. I’ve heard lots of bad about them from before this story. Because I worked at TCCC. I can only imagine the hell that Hertz put them through. This was a five year project trying to get jammed into 15 months. I got the feeling from reading the complaint that the hertz people knew what was being asked for and they didn’t share that with anyone from Accenture. There are rules for successful software development. Hertz violated plenty of them and got what they deserved.