I would posit that most people do care about their privacy, but that most people aren't aware how exposed they really are. Indeed, well. The average person car

I would posit that most people do care about their privacy, but that most people aren't aware how exposed they really are. Indeed, well. The average person cares about privacy but they don't understand privacy. I mean, it various ways I probably don't fully understand privacy. Which is to say, on reflection, that privacy and security are fundamentally intertwined just all the various points-of-entry for the bad guys are intertwined. And the thing with security is that it isn't a feature and an add-on. In an organization, everyone has to care or no can. And with individuals, the same. A given individual can't expect just AV to protect their security and they can't expect a website by itself to protect their privacy. Where, as I said above, I'm not optimistic on all these concerns.