8 ms·

The Growth of Hypercasual Games

86 points by ohjeez 8y ago

kochikame 8y ago
No discussion of Apple Arcade in the article. If Apple get that right, that could completely upend the whole free-to play, freemium, "hypercasual" business model
- dmitriid 8y ago
  > No discussion of Apple Arcade in the article. Because there's nothing to discuss. The service will only available sometime this fall, and it's entirely unclear how many games will be available, what games, their quality etc.
  - playpause 8y ago
    Apple planning to launch a new platform in this market is definitely worthy of discussion in an article about the growth of this market. The reason it’s not mentioned is the article was published before Apple’s announcement.
    - pushpop 8y ago
      The point the previous poster was saying is that there aren't yet enough details about Apple Arcade to make a discussion. Sure, you could write some speculation piece but there's already enough people doing that and most of the time peoples speculations turn out to be worthless anyway.
- timavr 8y ago
  Hyper casual is a gaming industry concept, which basically means F2P, pick up and play mobile titles which are focused on users that have a couple of minutes here and there. Apple Arcade is focused on a premium gamer who generally pays for stuff before trying.
- kkarakk 8y ago
  Apple arcade is a paid service for non freemium apps(from my understanding of the junket). you pay to not be nagged and get quality games. if they allow freemium then what is the point? people will just ignore it in favor of the app store in that case.
- b_tterc_p 8y ago
  Apple Arcade feels like a doomed idea. The game devs have to make money somehow. I doubt apple is just funding development, so it’s likely to be pay for time spent on the game similar to Spotify payments for content creators (but not number of plays). That means games will be encouraged to optimize for time spent in the game, which is exactly the opposite of what you would want in a premium subscription ecosystem. The risk of the same sort of shitty puzzle game dominating the apple arcade revenues seems high to me. It’s an incredibly simple optimization. Just do what f2p games currently do but offer an in game way to always progress regardless of stamina.
rienbdj 8y ago
I was hoping for a concise definition and some examples.
- qlk1123 8y ago
  Maybe this? https://blog.applovin.com/hyper-casual-mobile-gamings-newest-genre/ https://blog.applovin.com/hyper-casual-mobile-gamings-newest...
  - de_watcher 8y ago
    I was hoping to see examples and a definition in clear text in comments. Nobody reads anything except HN comments any more. :D
twic 8y ago
> Today, the majority of hypercasual inventory is sold to other hypercasual games, or to cross promo campaigns from the same publisher — either way it’s hypercasual advertisers running campaigns on hypercasual supply. Just another day in this perfectly normal and sustainable industry.
scoutt 8y ago
My casual gaming consists in ~10 mins trying to beat Stockfish (https://stockfishchess.org/ https://stockfishchess.org/). App with no ads, no distractions, open-source, recreative and good mental exercise.
- HNLurker2 8y ago
  You just can't above stockfish 6 in ~10 min.
mihaifm 8y ago
I would be more interested in the psychology of people spending money in these games. I played countless casual mobile games, but uninstalled all of them without spending a dime. It's probably out of principle, since I don't see any value in buying 10 gems in a mobile game. I also didn't find the need to buy cosmetic items either (skins and funny hats that some games offer as an alternative to paying the full price of the game). However I did encounter a lot of people who gave in to temptations, either out of frustration, or the need to compare with others, or some other factors that I don't fully understand. That kind of analysys would've been more interesting.
- Kiro 8y ago
  I agree and would gladly participate in such a study (since I'm a whale, having spent five figures on mobile IAP).
  - knolan 8y ago
    Can I ask for some context?
  - scotty79 8y ago
    Do you also spend a lot for real world items?
- comboy 8y ago
  Is there that much difference between spending your time and your dollars? I'd argue that in most cases spent dollars value is negligible compared to spent time value.
  - gjulianm 8y ago
    Yes there is. A dollar is a dollar every time, but it is very different to spend two hours a week playing a game while commuting, for example, and spending those same two hours playing the game when you wake up and being late for work because of that (or replacing any other activity).
- 8y ago
jeffrallen 8y ago
Yuck.
- Kiro 8y ago
  Hypercasual is a perfect match for phones. Nothing yuck about it. You're probably confusing it with something else.
mxfh 8y ago
It's all about the play situation. It's a genre adapting to one-handed interaction and 30-second engagement loops or shorter. If you can't play it on a public transport commute, it doesn't qualify. Yet somehow the majority of F2P games adopted an outright abusive artificial "idle"-component, that's heavily monetized, it's just bad, if you see one just stay away, no good will ever come from that place. Especially don't let your kids anyway near them, your parenting stands no chance against hyperoptimized gratification loops, that slowly transition over into Pay2Win-only in the first 8h or less.
- golergka 8y ago
  I think you're confusing hyper-casual and midcore games. Hyper-casual don't push for monetization and optimize retention at all costs; what you're talking (especially with idle-time travian-type games) are midcore games with much higher LTV and UA costs.
  - mxfh 8y ago
    Guess I have to adjust my border between casual and mid-core ;) You can have a hypercasual core loop with midcore meta/economics mechanics on top, think Merge Planes, any match 3 game with stuff tucked on. Pure hyper is normally fine.
derin 8y ago
One thing to note is that hypercasual can reach a much wider audience than traditional gaming genres; it isn't male dominated and isn't exclusive to younger (15-30) demographics. This, tied with increased accessibility thanks to its f2p nature and simplified game loops, is most likely what lead to its recent surge in popularity. Having said that, it does seem to be slowing down some-what.
- xxs 8y ago
  Is there any measurement to tell if hyper-casual is more engaging than say youtube or streaming services... or even TV. If there are in a similar boat, calling it entertainment would be just. Calling it gaming would be a stretch.
  - derin 8y ago
    > Calling it gaming would be a stretch. Maybe by your personal definition it would, but they are most definitely games.
sundvor 8y ago
I've gotten tired of these superficial kinds of games and find myself returning to / relearning such heavyweights as Elite Dangerous and Eve Online. The learning curve especially on the latter is stellar but as a way of really really chilling out they are both amazing. I've probably always enjoyed the learning part the most. Having said that I'm guilty of having way more titles in my Steam library (most probably still far deeper than what the article regards) than I'll ever play. There's a certain addictive element, combined with the optimism of having the time to do them all. (I prefer to read HN or watch Netflix if I need chill time on the mobile, and keep it free of games, even though my S10+ is just about the latest and greatest.)
- teh_klev 8y ago
  > returning to / relearning such heavyweights as Elite Dangerous and Eve Online I just moved house and finally dug out my thrustmaster for a bit of E:D action, though I do find it a wee bit "grindy". I've also been toying with re-activating my paid-for Eve accounts and seeking out my old corp. The problem with Eve though is that it becomes all consuming. One minute it's 6pm on a Friday evening, in a flash it's suddenly 9am on a Sunday morning.
  - exelius 8y ago
    With E:D, the grind is the journey. It gets a lot more fun once you get into the mid-game ships tho.
  - ethbro 8y ago
    Eve stops being fun when you start having to carry a corp pager.
    - chii 8y ago
      Or it starts getting fun when you have to carry a corp pager! No other game can pull you in this way, where geo is important because you live in a timezone opposite to the defender's, and thus can prep and ambush for when the target's prime-time comes online.
  - 8y ago
so_tired 8y ago
This is just a spam piece from the spam company ironsource. They try to put their spam-bundleware-crapware-search-bar into everything. And this is just another article trying to convince app developers to make yet another spam app with spam bundle-ware
- derin 8y ago
  > spam-bundleware-crapware-search-bar Ironsource doesn't offer any sort of "search-bar" as far as I am aware - they're a mobile advertisement/UA company.
  - so_tired 8y ago
    Seriously dude : https://www.benedelman.org/news-021815/ https://www.benedelman.org/news-021815/ https://blog.infostruction.com/2018/10/26/adware-empire-ironsource-and-installcore/ https://blog.infostruction.com/2018/10/26/adware-empire-iron...
    - derin 8y ago
      Yes, correct. Ironsource is an advertisement/UA company that doesn't offer any "toolbar". What you're angry at (and rightly so) is the fact that their network was used to offer malware/adware. As per the first article you linked: > IronSource is likely to blame third party "partners" for most or all of the defects we have listed, but our analysis indicates that IronSource is importantly responsible. Also from the second link: > That’s not to say that IronSource is necessarily aware that a publisher (pay-per-install) is redirecting visitors to sites that impersonate Google Chrome. This is a clear failure on Ironsource's part to secure their network, but it isn't evidence of any malitious intent on their part. > This is just a spam piece from the spam company ironsource. It's their job to deliver ads. And ad mediation. And UA. > They try to put their spam-bundleware-crapware-search-bar into everything. They don't have a "spam-bundleware-crapware-search-bar". You're frustrated at specific advertisements on an advertisement network/the security of the network as a whole. > And this is just another article trying to convince app developers to make yet another spam app with spam bundle-ware s/yet another spam app with spam bundle-ware/a mobile application utilizing advertisements/ I'm not saying anything about the quality of Ironsource as a network, but lets not make them out to be the boogeyman. They are, at worst, inept. I am serious, my dude.
ArtWomb 8y ago
A foothold into the games industry. Like indie budget horror films for a young director. There are many guides to success online. But they mostly require large ad spends to engineer growth. No one has yet written the book on zero-budget nano games development. But Double Coconuts' CEO David Fox recently spoke exactly on said topic at GDC Mobile 2019. Video posted when available https://schedule.gdconf.com/session/the-flappy-bird-that-laid-the-golden-egg-success-in-hyper-casual-/863665 https://schedule.gdconf.com/session/the-flappy-bird-that-lai...
bubblewrap 8y ago
What would be a good example for a hypercasual game? What differentiates them from casual games?
- adam-a 8y ago
  This is the thing, I couldn't see any actual games mentioned in the article. From the banner image I assume they mean games like Crossy Road, but it would help to understand what makes a hypercasual game apart from the advertising model.
- platetone 8y ago
  I read the whole article and could not figure out what "hypercAUsal" meant or why they didn't explain it... just realized from your comment it's "hypercasual".
- krn320 8y ago
  A good example would be Grass Cut or Helix Jump. The main differences: - anyone (that includes kids and non-gamers) should be able to easily pick up and play the game - the simplest input possible, usually just tap anywhere on the screen - simple (primitive) graphics with high contrast and readability (again, so it doesn't confuse non-gamers) So it's like a casual game but even more simplistic and stripped out of any depth.
- magpi3 8y ago
  Flappybird I think
- GuB-42 8y ago
  From the looks of it, hypercasual games have extremely simple mechanics, no progression and often no end. Ex: flappy bird, .io games, etc... Advertising are their main revenue source. Casual games are also simple but they usually feature some kind of progression, with new mechanics being introduced from time to time. For example, with Angry Birds, you unlock new birds as you progress. Candy Crush has different type of candy. In-app purchases are their main revenue source.
noer 8y ago
Unless I missed it, I'm still not really sure what a hypercasual game is. I'm guessing it's one of those games where the players is given a number of turns or lives which reset at timed intervals? I think they're interesting products, but the kinds of dark patterns used to hook users is a little bit disturbing to me.
rc-1140 8y ago
The whole discussion of phone games reminded me that more and more developers are porting/revamping older games for mobile devices, and some of them aren't busted like the Chrono Trigger PC port. This is honestly pretty excellent. I just recently learned that Ys 1 and 2[0] and a bunch of older Square Enix games[1] like Dragon Quest and Secret of Mana were on Google Play for Android. I'm always surprised when games that are legitimately enjoyable, work properly on a phone/tablet or support some kind of controller, and have zero transactions outside of paying for the game come to mobile. I've been pleasantly surprised by casual games like World of Goo and Greed Corp, plus there's emulation of certain old consoles, but full-size games on mobile are a huge step forward. Haven't tried casting, though I've read it's possible; proper casting would be a game changer. [0]: https://play.google.com/store/apps/details?id=com.dotemu.ys1x https://play.google.com/store/apps/details?id=com.dotemu.ys1... https://play.google.com/store/apps/details?id=com.dotemu.ys2x https://play.google.com/store/apps/details?id=com.dotemu.ys2... [1]: https://play.google.com/store/apps/dev?id=8026010256970589886 https://play.google.com/store/apps/dev?id=802601025697058988...
thorwasdfasdf 8y ago
Hypercasual games seems like the fast food of the gaming industry. I once evaluated the reviews of many of these so-called "games". review after glowing review, I see it over and over again: "uhhh great way to waste time", "great time waster". As a former builder of strategy games, I'm saddened by what gaming has become for most people: a way to just waste time, I cringe everytime i hear that.
- beznet 8y ago
  It's a new audience that these games attract, not necessarily the way gaming is heading. Everyone has a gaming device in their pocket now where as 10 years ago only people who sought out gaming would play games.

86 points by ohjeez 8y ago

No discussion of Apple Arcade in the article. If Apple get that right, that could completely upend the whole free-to play, freemium, "hypercasual" business model

dmitriid 8y ago
> No discussion of Apple Arcade in the article. Because there's nothing to discuss. The service will only available sometime this fall, and it's entirely unclear how many games will be available, what games, their quality etc.
- playpause 8y ago
  Apple planning to launch a new platform in this market is definitely worthy of discussion in an article about the growth of this market. The reason it’s not mentioned is the article was published before Apple’s announcement.
  - pushpop 8y ago
    The point the previous poster was saying is that there aren't yet enough details about Apple Arcade to make a discussion. Sure, you could write some speculation piece but there's already enough people doing that and most of the time peoples speculations turn out to be worthless anyway.
timavr 8y ago
Hyper casual is a gaming industry concept, which basically means F2P, pick up and play mobile titles which are focused on users that have a couple of minutes here and there. Apple Arcade is focused on a premium gamer who generally pays for stuff before trying.
kkarakk 8y ago
Apple arcade is a paid service for non freemium apps(from my understanding of the junket). you pay to not be nagged and get quality games. if they allow freemium then what is the point? people will just ignore it in favor of the app store in that case.
b_tterc_p 8y ago
Apple Arcade feels like a doomed idea. The game devs have to make money somehow. I doubt apple is just funding development, so it’s likely to be pay for time spent on the game similar to Spotify payments for content creators (but not number of plays). That means games will be encouraged to optimize for time spent in the game, which is exactly the opposite of what you would want in a premium subscription ecosystem. The risk of the same sort of shitty puzzle game dominating the apple arcade revenues seems high to me. It’s an incredibly simple optimization. Just do what f2p games currently do but offer an in game way to always progress regardless of stamina.

rienbdj 8y ago

I was hoping for a concise definition and some examples.

qlk1123 8y ago
Maybe this? https://blog.applovin.com/hyper-casual-mobile-gamings-newest-genre/ https://blog.applovin.com/hyper-casual-mobile-gamings-newest...
- de_watcher 8y ago
  I was hoping to see examples and a definition in clear text in comments. Nobody reads anything except HN comments any more. :D

twic 8y ago

> Today, the majority of hypercasual inventory is sold to other hypercasual games, or to cross promo campaigns from the same publisher — either way it’s hypercasual advertisers running campaigns on hypercasual supply. Just another day in this perfectly normal and sustainable industry.

scoutt 8y ago

My casual gaming consists in ~10 mins trying to beat Stockfish (https://stockfishchess.org/ https://stockfishchess.org/). App with no ads, no distractions, open-source, recreative and good mental exercise.

HNLurker2 8y ago
You just can't above stockfish 6 in ~10 min.

mihaifm 8y ago

I would be more interested in the psychology of people spending money in these games. I played countless casual mobile games, but uninstalled all of them without spending a dime. It's probably out of principle, since I don't see any value in buying 10 gems in a mobile game. I also didn't find the need to buy cosmetic items either (skins and funny hats that some games offer as an alternative to paying the full price of the game). However I did encounter a lot of people who gave in to temptations, either out of frustration, or the need to compare with others, or some other factors that I don't fully understand. That kind of analysys would've been more interesting.

Kiro 8y ago
I agree and would gladly participate in such a study (since I'm a whale, having spent five figures on mobile IAP).
- knolan 8y ago
  Can I ask for some context?
- scotty79 8y ago
  Do you also spend a lot for real world items?
comboy 8y ago
Is there that much difference between spending your time and your dollars? I'd argue that in most cases spent dollars value is negligible compared to spent time value.
- gjulianm 8y ago
  Yes there is. A dollar is a dollar every time, but it is very different to spend two hours a week playing a game while commuting, for example, and spending those same two hours playing the game when you wake up and being late for work because of that (or replacing any other activity).
8y ago

jeffrallen 8y ago

Yuck.

Kiro 8y ago
Hypercasual is a perfect match for phones. Nothing yuck about it. You're probably confusing it with something else.

mxfh 8y ago

It's all about the play situation. It's a genre adapting to one-handed interaction and 30-second engagement loops or shorter. If you can't play it on a public transport commute, it doesn't qualify. Yet somehow the majority of F2P games adopted an outright abusive artificial "idle"-component, that's heavily monetized, it's just bad, if you see one just stay away, no good will ever come from that place. Especially don't let your kids anyway near them, your parenting stands no chance against hyperoptimized gratification loops, that slowly transition over into Pay2Win-only in the first 8h or less.

golergka 8y ago
I think you're confusing hyper-casual and midcore games. Hyper-casual don't push for monetization and optimize retention at all costs; what you're talking (especially with idle-time travian-type games) are midcore games with much higher LTV and UA costs.
- mxfh 8y ago
  Guess I have to adjust my border between casual and mid-core ;) You can have a hypercasual core loop with midcore meta/economics mechanics on top, think Merge Planes, any match 3 game with stuff tucked on. Pure hyper is normally fine.

derin 8y ago

One thing to note is that hypercasual can reach a much wider audience than traditional gaming genres; it isn't male dominated and isn't exclusive to younger (15-30) demographics. This, tied with increased accessibility thanks to its f2p nature and simplified game loops, is most likely what lead to its recent surge in popularity. Having said that, it does seem to be slowing down some-what.

xxs 8y ago
Is there any measurement to tell if hyper-casual is more engaging than say youtube or streaming services... or even TV. If there are in a similar boat, calling it entertainment would be just. Calling it gaming would be a stretch.
- derin 8y ago
  > Calling it gaming would be a stretch. Maybe by your personal definition it would, but they are most definitely games.

sundvor 8y ago

I've gotten tired of these superficial kinds of games and find myself returning to / relearning such heavyweights as Elite Dangerous and Eve Online. The learning curve especially on the latter is stellar but as a way of really really chilling out they are both amazing. I've probably always enjoyed the learning part the most. Having said that I'm guilty of having way more titles in my Steam library (most probably still far deeper than what the article regards) than I'll ever play. There's a certain addictive element, combined with the optimism of having the time to do them all. (I prefer to read HN or watch Netflix if I need chill time on the mobile, and keep it free of games, even though my S10+ is just about the latest and greatest.)

teh_klev 8y ago
> returning to / relearning such heavyweights as Elite Dangerous and Eve Online I just moved house and finally dug out my thrustmaster for a bit of E:D action, though I do find it a wee bit "grindy". I've also been toying with re-activating my paid-for Eve accounts and seeking out my old corp. The problem with Eve though is that it becomes all consuming. One minute it's 6pm on a Friday evening, in a flash it's suddenly 9am on a Sunday morning.
- exelius 8y ago
  With E:D, the grind is the journey. It gets a lot more fun once you get into the mid-game ships tho.
- ethbro 8y ago
  Eve stops being fun when you start having to carry a corp pager.
  - chii 8y ago
    Or it starts getting fun when you have to carry a corp pager! No other game can pull you in this way, where geo is important because you live in a timezone opposite to the defender's, and thus can prep and ambush for when the target's prime-time comes online.
- 8y ago

so_tired 8y ago

This is just a spam piece from the spam company ironsource. They try to put their spam-bundleware-crapware-search-bar into everything. And this is just another article trying to convince app developers to make yet another spam app with spam bundle-ware

derin 8y ago
> spam-bundleware-crapware-search-bar Ironsource doesn't offer any sort of "search-bar" as far as I am aware - they're a mobile advertisement/UA company.
- so_tired 8y ago
  Seriously dude : https://www.benedelman.org/news-021815/ https://www.benedelman.org/news-021815/ https://blog.infostruction.com/2018/10/26/adware-empire-ironsource-and-installcore/ https://blog.infostruction.com/2018/10/26/adware-empire-iron...
  - derin 8y ago
    Yes, correct. Ironsource is an advertisement/UA company that doesn't offer any "toolbar". What you're angry at (and rightly so) is the fact that their network was used to offer malware/adware. As per the first article you linked: > IronSource is likely to blame third party "partners" for most or all of the defects we have listed, but our analysis indicates that IronSource is importantly responsible. Also from the second link: > That’s not to say that IronSource is necessarily aware that a publisher (pay-per-install) is redirecting visitors to sites that impersonate Google Chrome. This is a clear failure on Ironsource's part to secure their network, but it isn't evidence of any malitious intent on their part. > This is just a spam piece from the spam company ironsource. It's their job to deliver ads. And ad mediation. And UA. > They try to put their spam-bundleware-crapware-search-bar into everything. They don't have a "spam-bundleware-crapware-search-bar". You're frustrated at specific advertisements on an advertisement network/the security of the network as a whole. > And this is just another article trying to convince app developers to make yet another spam app with spam bundle-ware s/yet another spam app with spam bundle-ware/a mobile application utilizing advertisements/ I'm not saying anything about the quality of Ironsource as a network, but lets not make them out to be the boogeyman. They are, at worst, inept. I am serious, my dude.

ArtWomb 8y ago

A foothold into the games industry. Like indie budget horror films for a young director. There are many guides to success online. But they mostly require large ad spends to engineer growth. No one has yet written the book on zero-budget nano games development. But Double Coconuts' CEO David Fox recently spoke exactly on said topic at GDC Mobile 2019. Video posted when available https://schedule.gdconf.com/session/the-flappy-bird-that-laid-the-golden-egg-success-in-hyper-casual-/863665 https://schedule.gdconf.com/session/the-flappy-bird-that-lai...

bubblewrap 8y ago

What would be a good example for a hypercasual game? What differentiates them from casual games?

adam-a 8y ago
This is the thing, I couldn't see any actual games mentioned in the article. From the banner image I assume they mean games like Crossy Road, but it would help to understand what makes a hypercasual game apart from the advertising model.
platetone 8y ago
I read the whole article and could not figure out what "hypercAUsal" meant or why they didn't explain it... just realized from your comment it's "hypercasual".
krn320 8y ago
A good example would be Grass Cut or Helix Jump. The main differences: - anyone (that includes kids and non-gamers) should be able to easily pick up and play the game - the simplest input possible, usually just tap anywhere on the screen - simple (primitive) graphics with high contrast and readability (again, so it doesn't confuse non-gamers) So it's like a casual game but even more simplistic and stripped out of any depth.
magpi3 8y ago
Flappybird I think
GuB-42 8y ago
From the looks of it, hypercasual games have extremely simple mechanics, no progression and often no end. Ex: flappy bird, .io games, etc... Advertising are their main revenue source. Casual games are also simple but they usually feature some kind of progression, with new mechanics being introduced from time to time. For example, with Angry Birds, you unlock new birds as you progress. Candy Crush has different type of candy. In-app purchases are their main revenue source.

noer 8y ago

Unless I missed it, I'm still not really sure what a hypercasual game is. I'm guessing it's one of those games where the players is given a number of turns or lives which reset at timed intervals? I think they're interesting products, but the kinds of dark patterns used to hook users is a little bit disturbing to me.

rc-1140 8y ago

The whole discussion of phone games reminded me that more and more developers are porting/revamping older games for mobile devices, and some of them aren't busted like the Chrono Trigger PC port. This is honestly pretty excellent. I just recently learned that Ys 1 and 2[0] and a bunch of older Square Enix games[1] like Dragon Quest and Secret of Mana were on Google Play for Android. I'm always surprised when games that are legitimately enjoyable, work properly on a phone/tablet or support some kind of controller, and have zero transactions outside of paying for the game come to mobile. I've been pleasantly surprised by casual games like World of Goo and Greed Corp, plus there's emulation of certain old consoles, but full-size games on mobile are a huge step forward. Haven't tried casting, though I've read it's possible; proper casting would be a game changer. [0]: https://play.google.com/store/apps/details?id=com.dotemu.ys1x https://play.google.com/store/apps/details?id=com.dotemu.ys1... https://play.google.com/store/apps/details?id=com.dotemu.ys2x https://play.google.com/store/apps/details?id=com.dotemu.ys2... [1]: https://play.google.com/store/apps/dev?id=8026010256970589886 https://play.google.com/store/apps/dev?id=802601025697058988...

thorwasdfasdf 8y ago

Hypercasual games seems like the fast food of the gaming industry. I once evaluated the reviews of many of these so-called "games". review after glowing review, I see it over and over again: "uhhh great way to waste time", "great time waster". As a former builder of strategy games, I'm saddened by what gaming has become for most people: a way to just waste time, I cringe everytime i hear that.

beznet 8y ago
It's a new audience that these games attract, not necessarily the way gaming is heading. Everyone has a gaming device in their pocket now where as 10 years ago only people who sought out gaming would play games.