3 ms·

I wonder if the same owner as Tinder and OkCupid will buy this, becoming a dating (and casual sex, and etc.) superpower. I always thought funny how OkCupid pus

by make3 8y ago

I wonder if the same owner as Tinder and OkCupid will buy this, becoming a dating (and casual sex, and etc.) superpower. I always thought funny how OkCupid pushes ads like "You're tired of the dirty flesh market of Tinder? We hear you! Come use OkCupid!" and they have the same owner as Tinder

fromthestart 8y ago
It makes sense, okcupid and tinder target, perhaps unintentionally at first, different markets by virtue of their different images and interactions. And they're sufficiently different to seem like totally independent dating pools, so people are probably going to fork up cash for both even if they get ads on one of them for the other.
wwweston 8y ago
It's generally best to be reserved about trusting any business to put principle or mission ahead of financial rewards, so, yeah, it's probably not true that OkCupid's owners (present or past) were not in their hearts mission-focused around substance over photo-swipe matching techniques and business success just came naturally. That said, there's nothing particularly inconsistent about having different product lines and brands for different market segments. I don't think much of any of the Swipe-to-Date apps, but lots of people seem to. Some people seem to prefer OKC. Some people would rather buy a Lexus than a Toyota, or Pizza Hut over Taco Bell.
- make3 8y ago
  It's not a judgement on my part, I was finding it humorous that their ads for OkCupid were basically calling Tinder cheap and shallow just as a marketing ploy to get the users on their side while sharing the same owner, a bit like finding out a vegan restaurant that markets itself by calling meat foods unhealthy actually has the same owner as burger king.
adventured 8y ago
I'm not sure Match Group (Tinder, OkCupid, PlentyOfFish, Match.com, Meetic) can become much more of a dating superpower. I suppose Grindr would nearly complete the monopoly. They're still missing Zoosk, eHarmony, Grindr, Bumble and a few other smaller players. $15 billion market cap, $1.7b in sales, $477m in profit. Only 1,400 employees. Match, despite being public, is of course roughly 80% owned by InterActiveCorp (IAC).

by make3 8y ago

fromthestart 8y ago

It makes sense, okcupid and tinder target, perhaps unintentionally at first, different markets by virtue of their different images and interactions. And they're sufficiently different to seem like totally independent dating pools, so people are probably going to fork up cash for both even if they get ads on one of them for the other.

wwweston 8y ago

It's generally best to be reserved about trusting any business to put principle or mission ahead of financial rewards, so, yeah, it's probably not true that OkCupid's owners (present or past) were not in their hearts mission-focused around substance over photo-swipe matching techniques and business success just came naturally. That said, there's nothing particularly inconsistent about having different product lines and brands for different market segments. I don't think much of any of the Swipe-to-Date apps, but lots of people seem to. Some people seem to prefer OKC. Some people would rather buy a Lexus than a Toyota, or Pizza Hut over Taco Bell.

make3 8y ago
It's not a judgement on my part, I was finding it humorous that their ads for OkCupid were basically calling Tinder cheap and shallow just as a marketing ploy to get the users on their side while sharing the same owner, a bit like finding out a vegan restaurant that markets itself by calling meat foods unhealthy actually has the same owner as burger king.

adventured 8y ago

I'm not sure Match Group (Tinder, OkCupid, PlentyOfFish, Match.com, Meetic) can become much more of a dating superpower. I suppose Grindr would nearly complete the monopoly. They're still missing Zoosk, eHarmony, Grindr, Bumble and a few other smaller players. $15 billion market cap, $1.7b in sales, $477m in profit. Only 1,400 employees. Match, despite being public, is of course roughly 80% owned by InterActiveCorp (IAC).