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Chikfila is doing similar things in house. So is everyone else. See https://www.forbes.com/sites/bernardmarr/2018/05/28/starbucks-using-big-data-analytics-and-a

• JohnFen 8y ago
  Well, not everyone. This is mostly limited to the major chains. But by "scary", I refer mostly to the outright purchase of a data mining company, and they're already talking about intrusive surveillance such as using license plate readers. They're also being pretty up-front about wanting to use this to straight-up manipulate people. I don't know whether to give them credit for honesty or not (since all the cool kids are manipulating people these days), but it makes me recoil nonetheless.
  • joezydeco 8y ago
    they're already talking about intrusive surveillance such as using license plate readers. If you drive onto their property, and McDonald's Corporation is almost always the landlord of a franchised store, are they really intruding on your privacy?
    • JohnFen 8y ago
      Yes, clearly. The question I think you're really getting at is "have I given consent to that?" And the answer to that is, assuming that I have been notified of the practice before I enter their property, yes. Which is precisely why these systems will mean that I won't go onto their property.